Visa - New York, NY

posted about 1 month ago

Full-time - Executive
Hybrid - New York, NY
Credit Intermediation and Related Activities

About the position

The Senior Vice President, Head of North America Marketing at Visa is a pivotal leadership role responsible for driving innovative marketing strategies across B2B, B2C, and B2B2C segments. This position requires a blend of analytical and creative skills to understand market dynamics and consumer behavior, while also inspiring teams to execute high-impact marketing initiatives. The SVP will collaborate closely with senior leadership to align marketing efforts with broader business objectives, ensuring Visa remains a leader in the evolving payments landscape.

Responsibilities

  • Lead and develop the North America marketing team into a high performance, best in class organization.
  • Establish Visa as a best-in-class marketing company in the region as measured by key performance outcomes.
  • Play an active role on both the Global Marketing & Communications Leadership Team and the North America Regional Leadership Team.
  • Develop marketing strategies and executional plans that drive agreed outcomes against B2C, B2B and B2B2C audiences.
  • Develop strong partnerships with key cross-functional partner groups to drive Visa's regional strategic agenda.
  • Establish, implement and track innovative marketing plans, strategies and tactics in support of the region's goals.
  • Understand Visa's products and solutions and position them effectively in the NA market.
  • Lead teams to use predictive analytics and marketing metrics to drive and measure business growth.
  • Monitor and shape industry dynamics, trends, and policies.
  • Translate larger marketing strategies into impactful campaigns to reach a larger audience.
  • Manage a significant marketing budget and ensure resource allocation aligns with objectives.
  • Manage a regionally and culturally dispersed team to work efficiently together.

Requirements

  • 15 or more years of work experience with a Bachelor's Degree or at least 12 years of work experience with an Advanced degree (e.g. Masters/MBA/ JD/MD) or a minimum of 10 years of work experience with a PhD.
  • 18 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD) is preferred.
  • 15 or more years of professional B2B and B2C marketing experience with an Advanced Degree.
  • World-class marketing and business leadership experience in multiple geographies, with expertise in North America preferred.
  • Knowledge of experiential, social, digital, and various new forms of content creation.
  • Deep understanding of social media platforms and their use in marketing strategies.
  • Experience leading cross-functional teams, achieving goals on-time and on-budget.
  • Proven track record for cultivating strong relationships with key internal and external partners.
  • Ability to balance strategic, creative, and commercial perspectives.
  • Demonstrated ability to define and deliver complex projects with superior results.

Nice-to-haves

  • Experience in managing multiple simultaneous projects requiring strong communication and organization skills.
  • Ability to influence multiple stakeholders and lead cross-functional projects.

Benefits

  • Medical
  • Dental
  • Vision
  • 401(k)
  • FSA/HSA
  • Life Insurance
  • Paid Time Off
  • Wellness Program
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