Senior Specialist, Aftersales Brand Marketing (12-Month Contract)
About The Position
Reporting to the Manager of Service Operations, the Senior Specialist of Aftersales Brand Marketing will be responsible for developing and implementing a comprehensive owner communications program and elevate the digital service experience with the goal of providing multi-channel aftersales marketing solution that enhances the entire customer journey. This individual will collaborate with various stakeholders and leverage their expertise to enhance customer engagement, strengthen the retail network, customer service retention and achieve business targets.
Requirements
- Post‑secondary education in business, marketing, or related field.
- 3–5 years of marketing experience (automotive preferred).
- Experience in communication strategy, project management, and vendor management.
- Knowledge of digital, mobile, social, and traditional marketing.
- Proficiency in Microsoft Excel, Word, and PowerPoint; Salesforce Marketing and Service Cloud is an asset.
- Experience with lifecycle customer data and data privacy regulations.
- Strong attention to detail, critical thinking, and communication skills.
- Ability to work collaboratively and influence cross‑functional teams.
Nice To Haves
- Bilingual (French) is an asset.
Responsibilities
- Develop communication strategies aligned with marketing and customer experience objectives.
- Execute multi‑channel aftersales campaigns (email, social, direct mail, MyMazda push, POS, digital content).
- Maintain automated service reminder programs using predictive modelling and connected vehicle data.
- Manage vendor relationships, contracts, reporting, and daily deliverables.
- Collaborate with field staff and cross‑functional teams to support Retailer service goals.
- Gather feedback and develop training resources to improve campaign performance.
- Lead agency partners supporting service marketing.
- Support improvements to core marketing platforms and personalized communication.
- Lead aftersales marketing and digital executions (print, digital, POS, Mazda TV).
- Maintain accurate reporting for all aftersales marketing initiatives.
- Address data accuracy concerns with IT, MNAO, and third‑party providers.
- Act as liaison with vendors, Retailers, and regional/national stakeholders.
- Develop content promoting ownership experience, accessories, and service.
- Contribute to the digital dealer innovation roadmap for service marketing.
- Collaborate with Digital Dealer Program partners on websites, reporting, and digital marketing.
- Support content development for Mazda.ca, Retailer websites, and Mazda Tires & Accessories.
- Manage digital project timelines and deliverables.
- Identify new technologies and channels to support aftersales business targets.
- Create and maintain a master database of Retailer programs and platforms.
- Utilize Salesforce to support personalized communication strategies.
- Manage purchase requests and invoice submissions within DOA guidelines.
- Support monthly budget reviews, forecasting, and annual budget planning.
- Oversee monthly Retailer statements and quarterly tire payouts.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
