Senior Social Intelligence Analyst
About The Position
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Reporting to Adobe’s Director of Social Intelligence & Community Management, the Social Intelligence Analyst will apply social intelligence data to support key programs, initiatives, and social content strategy. This role will monitor Adobe’s brand and products on social and help build our approach to proactive and reactive social listening and social/cultural trendspotting.
Requirements
- 10 years of experience in leading social listening/intelligence for large organizations with high conversation volumes.
- Extensive experience with translating social, cultural and contextual intelligence insights into actions.
- Expert-level proficiency with crafting Boolean queries, building dashboards, and evaluating data from social listening tools/platforms, including Sprinklr, Brandwatch, and Talkwalker.
- Robust expertise in crafting insights and action from social metrics and reporting, including synthesizing results for executive-level audiences.
- Proven track record for seamlessly working across different teams and partners.
- Strong attention to detail and organizational skills.
- Experience driving action and execution during moments of crisis.
Responsibilities
- Use social tools to surface and analyze online conversations and trends related to our brand, our products, and our industry.
- Build custom social intelligence dashboards and reports to share real-time insights on brand health and affinity, brand-relevant conversations, cultural moments/trends, and industry landscape.
- Sift through millions of data points to surface actionable insights on customer behavior and social media trends. Use these insights to identify target audience segments and support strategy development for engagement and attraction.
- Work with multiple API’s and disparate data sets.
- Use tools like Sprinklr and Talkwalker to find engagement opportunities and monitor or flag issues.
- Share insights with Product, Comms, and Customer Care teams.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
