Senior Program Director of Membership and Wellness

Family YMCA of Greater Augusta - Augusta, GA

Full-time - Senior

Augusta, GA

Social Assistance

About the position

The Senior Director of Membership and Wellness provides visionary leadership and strategic direction to drive membership growth, engagement, and program excellence at the Wilson Family YMCA. This role oversees membership and wellness operations, including staff development, financial management, and program innovation, to ensure exceptional member experiences and alignment with the organization's mission. The Senior Director fosters community partnerships, promotes inclusivity, and maintains a culture of safety, service, and collaboration. By leveraging data-driven insights and industry trends, the position plays a critical role in enhancing the YMCA's impact on the community through transformative health and wellness initiatives.

Responsibilities

• Supervise, mentor, and develop staff: Recruit, train, and manage membership and wellness teams to ensure high performance and alignment with YMCA values.
• Work with Membership Director to develop and implement membership strategies.
• Design plans to attract, retain, and engage members.
• Monitor membership metrics. Track growth, retention rates, and member satisfaction.
• Plan and execute wellness initiatives. Oversee fitness programs, personal training, CrossFit and group exercise offerings.
• Develop and monitor budgets. Oversee financial performance for membership and wellness programs.
• Ensure cleanliness, safety, and functionality of wellness areas and equipment as well as membership areas.
• Supervise Membership Director to ensure high-quality member service.
• Contribute to strategic initiatives. Align membership and wellness programs with the YMCA's mission and goals.
• Ensure adherence to policies. Uphold YMCA standards and state/local regulations.
• Represent the YMCA. Attend community events and networking opportunities.
• Provide regular updates. Report progress and challenges to Branch Executive Director.

Requirements

• Bachelor's degree in business administration, exercise science, health promotion, recreation management, or a related field or equivalent combination of education and experience.
• CPR, First Aid, and AED certifications (or ability to obtain within 30 days of hire).
• Three years of leadership experience in membership, wellness, or program management, preferably in a YMCA or similar nonprofit organization.
• Proven track record of managing teams, including recruiting, training, and evaluating staff.
• Experience with budget development and financial oversight.
• Demonstrated success in membership sales, retention strategies, and wellness programming.
• Familiarity with customer service and conflict resolution.
• Strong leadership and team-building skills.
• Excellent communication, interpersonal, and relationship-building abilities.
• Knowledge of industry trends in membership, health, and wellness.
• Proficiency with membership management software and basic computer applications.

Nice-to-haves

• Additional certifications in fitness or wellness (e.g., YMCA Leadership certifications, ACE, NASM, ACSM, or equivalent).