Senior Product Marketing Manager

$127,000 - $167,000/Yr

Grindr - Los Angeles; San Francisco, CA

posted 1 day ago

Full-time - Senior
Hybrid - Los Angeles; San Francisco, CA
Professional, Scientific, and Technical Services

About the position

As the first Senior Product Marketing Manager at Grindr, you will play a pivotal role in defining and executing our product marketing strategy to deepen our understanding of and engagement with our customers. This highly cross-functional role will see you collaborating closely with team members across Product, Engineering, Design, Research, Data Analytics, and Marketing. Your mission: to shape our core user experience and drive monetization efforts. You'll be responsible for crafting, developing, and scaling comprehensive go-to-market strategies that influence every stage of the user lifecycle, from awareness and adoption to engagement and purchase of Grindr's subscription products and services.

Responsibilities

  • Synthesize Insights: Consolidate insights from diverse sources to inform and guide product development, marketing programs, and campaigns.
  • Strategic Influence: Shape and influence Grindr's product and business strategies and roadmaps, strengthening user satisfaction, engagement, retention, and monetization.
  • GTM Strategy & Execution: Develop and implement go-to-market strategies for product launches, including compelling naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross-functional teams to ensure flawless execution.
  • Problem-Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans.
  • Support Monetization: Drive subscription adoption through rigorous testing and experimentation.

Requirements

  • 8+ years of experience delivering successful go-to-market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry.
  • Proactive, collaborative, and a master of simplification.
  • Hard-working, detail-oriented, and organized.
  • Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership.
  • Ability to distill the essence of complex products and convey the value they create.
  • Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision-making.

Nice-to-haves

  • Experience partnering with Engineering and Product teams to influence and drive our roadmap and features.
  • Experience using tools like Braze for messaging and Figma for design.
  • Prior experience working in the dating industry.

Benefits

  • Insurance premium coverage for health, dental, and vision for you and partial coverage for your dependents.
  • Generous 401K plan with 6% match and immediate vest in the U.S.
  • Industry-competitive compensation and eligibility for company bonus and equity programs.
  • Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
  • Flexible vacation policy, monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch provided onsite, and yearly travel & leisure stipend.
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