Senior Product Marketing Manager

$130,000 - $150,000/Yr

Gamechanger Media - New York, NY

Full-time - Mid Level

Remote - New York, NY

Miscellaneous Manufacturing

About the position

We are looking for a Senior Product Marketing Manager to join our growing team. As the Senior Product Marketing Manager, you will execute the go-to-market strategy in your designated sports segment. In this role, you will provide market analysis and input to align the product with the GTM strategy. You will drive adoption by bringing GameChanger to the spaces that current and future users gather. This role reports to the Director of Product Marketing.

Responsibilities

• Define and execute go-to-market strategy for the sports verticals you own
• Drive alignment between Product and GTM on a sport's-specific plan for each quarter and fiscal year in support of business objectives.
• Be the go-to resource for your sports' vertical product managers and product designers, partnering with them to understand our product vision and upcoming functionality and determine how to best align to GTM strategy.
• Run GTM agile meetings including retros, demos, triage new requests, and prioritize our backlog to align with quarterly objectives.
• Partner with the GTM team to prioritize the most important work in your sport's vertical that supports our objectives, assess effectiveness, and pivot as needed.
• Identify the market opportunity and determine the positioning of products and features through competitive, industry, and customer insights.
• Proactively recommend and identify new ways to go-to-market and internal team processes to create efficiencies
• Combine strategic thinking, data analysis, segmentation, positioning, and launch planning to bring new products, features, and experiences to our users.

Requirements

• 5-7 years of experience in product marketing and/or product management with experience working in SaaS, product-led growth experience preferred.
• Experience in sports or working in the sports tech industry.
• Exceptional organization skills with the ability to manage multiple initiatives and prioritize the most impactful work.
• A self-starter with proven track record of driving go-to-market strategies.
• Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners.
• Change-ready, you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment.
• Team player, you are detail oriented and a strong promoter of GameChanger's product both internally and externally.

Benefits

• Work remotely throughout the US or from our well-furnished, modern office in Manhattan, NY.
• Unlimited vacation policy.
• Paid volunteer opportunities.
• WFH stipend - $500 annually to make your WFH situation comfortable.
• Snack stipend - $60 monthly to have snacks shipped to your home office.
• Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.
• Life insurance - basic life, supplemental life, and dependent life.
• Disability leave - short-term disability and long-term disability.
• Retirement savings - 401K plan offered through Vanguard, with a company match.
• Company paid access to a wellness platform to support mental, financial and physical wellbeing.
• Generous parental leave.
• DICK'S Sporting Goods Teammate Discount.