Bracco Medical Technologiesposted 4 months ago
Full-time - Senior
Remote - Eden Prairie, MN

About the position

The Senior Product Manager for Strategy and Portfolio Planning at Bracco Medical Technologies/ACIST Medical will lead global upstream marketing efforts for the cardiovascular product line, focusing on PCI Optimization. This role is designed for a dynamic leader who is eager to enhance their portfolio planning experience and influence the future direction of the company.

Responsibilities

  • Analyze global market trends, customer needs, and competitor activities to identify new product and market opportunities.
  • Conduct primary and secondary market research, including clinical trend analysis and engagement with KOLs, to define customer needs and product requirements.
  • Assess market opportunities through segmentation, access, margin, and strategic alignment, and develop compelling business cases for portfolio investments.
  • Direct product lifecycle management, including End of Life and next generation planning.
  • Collaborate with R&D, clinical, regulatory, global regions, and operations to support portfolio strategy and product development initiatives.
  • Develop and manage a claims matrix and evidence plan to support commercial market entry and future pipeline discussions.
  • Facilitate hands-on product demonstrations and presentations for physicians to support ongoing pipeline and product discussions.
  • Own customer input, market data, and the development of the strategic direction of the product roadmap.

Requirements

  • BS/BA in marketing, engineering, science, or a related health science field.
  • 5+ years of experience in portfolio planning or upstream marketing in global medical devices.
  • Proven ability to communicate business opportunities and strategic recommendations at all organizational levels, including the executive level.
  • Ability to develop collaborative relationships with key functional areas including Product Development, Regulatory and Clinical, Finance, and other related functions.
  • Experience working in coordination with cross-functional and global teams while balancing stakeholder needs.
  • Strong analytical and strategic thinking skills, including financial modeling and quantitative analysis.
  • Demonstrated experience working with KOLs and physician collaborators.

Nice-to-haves

  • Catheter based interventional medical device experience; interventional cardiology and intravascular imaging experience preferred.
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