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1010 Gilead Sciences, Inc. - Foster City, CA

posted 2 months ago

Full-time - Mid Level
Foster City, CA

About the position

As the Senior Product Manager for HIV Prevention at Gilead, you will play a crucial role in supporting the marketing efforts aimed at educating healthcare providers about HIV prevention products. This position involves developing non-personal promotion tactics, managing marketing budgets, and collaborating with various internal and external stakeholders to drive brand preference and maximize marketing effectiveness. You will report to the Director of HCP Personal Promotion and work closely with the Prevention Healthcare Provider Marketing Team.

Responsibilities

  • Support the development of HCP Nonpersonal Promotions tactics for the Descovy and LEN for PrEP.
  • Assist in the creation of Non-Personal Promotion tactics utilized to drive brand preference.
  • Closely manage team marketing budget spend to maximize the number of NPP drivers for brand.
  • Support the Marketing Advisory Panel (MAP) lead to glean field insights on marketing messages and channels.
  • Coordinate with the Market Expansion lead regarding targeting and segmentation of messages to key customer groups.
  • Assist Nonpersonal Promotion lead in maximizing media budget based on marketing metrics and Marketing Mix Analysis.
  • Leverage multiple data sources, including market research and advisory board readouts, to uncover emerging needs and opportunities for targeted HCPs.
  • Effectively coordinate across multiple agency partners in the production of NPP drivers and custom media tactics, ensuring timelines and budgets are met.
  • Assist the Personal Promotion Conference lead with execution support.
  • Gain approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg.
  • Secure final production of marketing materials.
  • Work cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics, Managed Markets, and other key internal stakeholders.
  • Ensure compliance with all relevant laws, regulations, and policies.
  • Monitor the landscape for areas of opportunity to support ongoing marketing efforts.

Requirements

  • Bachelor's Degree and eight years of experience or a Master's Degree and six years of experience.
  • 8 years of Pharmaceutical/Biotech industry experience.
  • Nonpersonal promotion experience from either pharma or media company side.
  • Background knowledge of the HIV category.
  • Strong analytical skills.
  • Understanding of capabilities and functionality of Sales Force Marketing Cloud.
  • Demonstrated excellence in project management, including planning, prioritization, execution, analytical assessment, and performance management.
  • Excellent interpersonal skills with the ability to collaborate with various stakeholders.
  • Advanced communication skills, both oral and written.
  • Understanding of pharmaceutical regulatory and legal requirements and their impact on developing marketing materials.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Strong problem identification and logical recommendation skills.
  • Ability to listen carefully to other points of view and adapt style and content based on the audience.

Nice-to-haves

  • Experience in digital marketing strategies.
  • Familiarity with market research methodologies.
  • Experience in managing cross-functional teams.

Benefits

  • Company-sponsored medical, dental, vision, and life insurance plans.
  • Discretionary annual bonus eligibility.
  • Discretionary stock-based long-term incentives eligibility (may vary based on role).
  • Paid time off.
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