Stryker - Mahwah, NJ
posted 13 days ago
About the position
The Senior Portfolio Associate supports the development and execution of Upstream Marketing deliverables for the Trauma portfolio at Stryker. You will compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products. You will discover and generate customer and market data that can be cultivated into insights to support future portfolio decisions. You will be responsible for product life cycle management and maintaining the strength of the portfolio. Typically works closely with R&D and cross-functional team members to define and deliver new products. This role is based in Mahwah, NJ. You will travel 20%-30% of the time to domestic and international locations.
Responsibilities
- Communicate market intelligence to the appropriate stakeholders.
- Understand the market positioning and strengths of key competitors.
- Describe the basic offerings of a product line and their value to the customer.
- Gather and apply market research in decision making.
- Assist in the planning, design, and implementation of a market research project.
- Understand key products and services in the industry.
- Research and collect product information, service information, and marketing literature.
- Understand and assist in development of an obsolescence plan.
- Assist with researching new markets, opportunities, and segments to support new product development.
- Understand key marketing philosophies around product branding.
- Identify key elements within a new product's Value Proposition that require evidence.
- Utilize the appropriate commercialization plans to put in place to earn new customers or expand in current categories.
- Know the market positioning and strengths of key competitors.
- Understand the differences between customers; non-users, exclusive users, competitive users, and multi-brand users.
- Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies.
- Understand and describe the concepts and importance of sales forecasting.
- Understand and assist in development of a product lifecycle management (PLCM) plan.
- Research and apply internal and external data sources for developing pricing.
- Utilize market data, planning tools, and expert resources to recommend marketing strategies.
- Understand measurements of business performance and how to anticipate trends.
Requirements
- Bachelor's degree
- 2+ years of work experience required
Nice-to-haves
- Engineering or business education
- Public speaking experience
- Engineering or business degree
- Proficiency in Power Point, Excel and PowerBI
- Experience collaborating on complex projects
- Experience in Project Management
- Experience in medical device or marketing
