Senior Marketing Specialist (Hybrid)

Mayo Clinic•Rochester, MN

4d•Hybrid

About The Position

The Senior Marketing Specialist will partner with the Marketing Manager and/or Director to build marketing plans, and will take an active leadership role across Mayo Clinic to understand business objectives, and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management. The individual will drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives. The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients, and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle, from project concept through launch, to achieve objectives, and measures results. Serves as a role model for others and represents Mayo Clinic internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment. Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees. Proactively contributes to business planning, marketing planning, and strategy development. Leads teams and provides leadership to others, including contractors and third parties, to deliver flawless execution. May have budget oversight, accountability and reporting. This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program. This is a hybrid position and must be located within 100 miles of the Mayo Clinic campus in Rochester, MN for occasional on-site expectations based on business needs.

Requirements

A bachelor’s degree in a related field (liberal arts, business, marketing, healthcare, or similar) plus 5 years professional experience in marketing, or a related field.
OR a master’s degree in a related field (MBA preferred) with 3 years professional experience in marketing, or a related field.
Strong academic performance.
Business acumen, including proven expertise in creating marketing strategies based on business objectives.
Strong leadership skills.
Strong problem-solving skills.
Strong critical thinking skills.
Strong active listening skills.
Strong quantitative skills.
Strong persuasive oral and written communication skills.
Strong project management skills.
Strong presentation skills.
Strong interpersonal skills.
Proven execution ability, including digital marketing experience.
Ability to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
Comfortable in a fast-paced, changing environment.
Experience in effectively meeting deadlines on-time with a quality product.
High personal motivation supporting a strong work ethic, flexibility, and creativity.
Ability to inspire trust and confidence.
Ability to maintain a high degree of professionalism and confidentiality.
Ability to work independently and collaboratively to prioritize and drive forward multiple projects.
Experience working with target audiences, market research, and competitive landscape evaluation.
Experience with understanding data, surfacing trends, and working with digital and advertising channels.
Has a positive influence on others.

Nice To Haves

Experience includes work with a major brand.
May require experience with marketing automation.

Responsibilities

Build marketing plans in partnership with Marketing Manager and/or Director.
Take an active leadership role to understand business objectives and build marketing strategies and plans.
Strategically evaluate and execute marketing activities including advertising, collateral development, digital marketing, content creation/assessment, and event management.
Drive, implement, monitor, and measure results of marketing activities.
Provide expert strategic marketing consultation and guidance to various clients.
Lead through influence without direct reporting relationships.
Manage complex and cross-functional projects through their entire lifecycle.
Serve as a role model and represent Mayo Clinic internally and externally.
Proactively seek opportunities to build and improve positive relationships.
Evaluate, analyze, and develop marketing strategies based on target audiences, market research, and business plans.
Continually assess consumer and business needs to ensure marketing plan alignment.
Develop a deep understanding of target audience needs and advocate for products/services in line with those needs.
Convey confidence, clarity, and transparency in communications with stakeholders and leaders.
Represent marketing on key institutional committees.
Proactively contribute to business planning, marketing planning, and strategy development.
Lead teams and provide leadership to others, including contractors and third parties, to deliver flawless execution.
May have budget oversight, accountability and reporting.