Senior Marketing Specialist (Hybrid)

Mayo Clinic•Rochester, MN

5d•$97,448 - $136,448•Hybrid

About The Position

The Senior Marketing Specialist will partner with the Marketing Manager and/or Director to build marketing plans, and will take an active leadership role across Mayo Clinic to understand business objectives, and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management. The individual will drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan and business objectives. The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients, and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle, from project concept through launch, to achieve objectives, and measures results. Serves as a role model for others and represents Mayo Clinic internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment. Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees. Proactively contributes to business planning, marketing planning, and strategy development. Leads teams and provides leadership to others, including contractors and third parties, to deliver flawless execution. May have budget oversight, accountability and reporting.

Requirements

This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position.
Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.

Responsibilities

Build marketing plans
Take an active leadership role across Mayo Clinic to understand business objectives
Build marketing strategies and plans to support business objectives
Strategic evaluation and execution of marketing activities (advertising, collateral development, digital marketing, content creation/assessment, event management)
Drive, implement, monitor, and measure results of marketing activities
Provide expert strategic marketing consultation and guidance to various clients
Lead through influence without direct reporting relationships
Manage complex and cross-functional projects through entire project life cycle
Serve as a role model for others
Represent Mayo Clinic internally and externally
Proactively seek opportunities to build and improve positive relationships with colleagues, leaders, and experts
Evaluate, analyze, and develop marketing strategies based on target audiences, market research, and business plans
Continually assess consumer and business needs
Develop deep understanding of target audience needs
Convey confidence, clarity, and transparency in communications with stakeholders and leaders
Represent marketing on key institutional committees
Proactively contribute to business planning, marketing planning, and strategy development
Lead teams and provide leadership to others, including contractors and third parties, to deliver flawless execution
May have budget oversight, accountability and reporting