Senior Marketing Manager, Government Regions, US Federal, Public Sector Marketing

$106,400 - $185,000/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Senior Marketing Manager for Government Regions at Amazon Web Services (AWS) is responsible for driving awareness and engagement of AWS services within the public sector, specifically targeting US federal agencies. This role involves developing marketing strategies, managing campaigns, and collaborating with sales and marketing teams to achieve business goals. The position requires a strong understanding of the public sector's unique challenges and the ability to create compelling marketing content to support demand generation and pipeline development.

Responsibilities

• Drive the development of messaging, value propositions, marketing content, and go-to-market strategies for AWS Public Sector.
• Lead marketing planning and execution, as well as sales support, for the AWS Government Regions team.
• Work closely with marketing and sales colleagues and leadership teams to achieve business goals, including go-to-market campaigns and pipeline development.
• Develop compelling audience-specific messages and tools (videos, blogs, customer success stories, whitepapers, presentations, demos, how to guides, etc.) to be used online, at live events, and other channels.
• Lead the strategy and delivery of integrated marketing campaigns, focused on key AWS priority solution themes and topics that are designed to acquire and nurture customer leads.
• Manage marketing budget to support demand generation and pipeline development for the Government Regions team.
• Develop and execute digital strategies to drive business goals, position AWS as a cloud services leader, and measurably impact our customers missions.
• Develop detailed campaign project plans, creative briefs, and strategies, including: campaign goals, messaging, calls to action, segmentation, marketing distribution channels, and campaign schedules.
• Dive deep into data to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making for optimized campaign strategies.

Requirements

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience communicating results to stakeholders.

Nice-to-haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.

Benefits

• Flexible work hours and arrangements
• Mentorship and career growth opportunities
• Diverse and inclusive workplace culture
• Employee-led affinity groups and ongoing learning experiences.