Senior Marketing Manager - CX Marketing, Contract 3 months

LG - Englewood Cliffs, NJ

Full-time - Senior

Englewood Cliffs, NJ

Computer and Electronic Product Manufacturing

About the position

The Senior Marketing Manager - CX Marketing at LG Electronics is a contract position focused on leading consumer experience marketing strategies. This role requires a data-driven approach to develop and implement marketing initiatives that enhance brand equity and drive business goals. The position involves collaboration with cross-functional teams to execute integrated marketing campaigns and manage new product launches, ensuring consistency across all marketing channels.

Responsibilities

• Embrace LG's consumer experience marketing strategy built on a data-driven marketing mindset.
• Work with Home Appliance Marketing Director to develop and implement best-in-class marketing strategies and initiatives.
• Partner and influence cross-functional marketing teams to plan, develop, and execute end-to-end integrated campaigns.
• Deploy integrated marketing communication campaigns across all elements of the marketing mix from advertising to in-store.
• Lead commercialization of new product launches, translating functional and technical specs into compelling consumer propositions.
• Develop and manage campaign and new product launch asset toolkits to drive consistency of omni-channel communications.
• Support brand director on key activities including annual planning and budget management.
• Report, analyze, and optimize marketing campaigns throughout the year to drive actionable insights for future initiatives.
• Monitor brand and lg.com metrics, identifying opportunities and risks.
• Monitor competitive landscape and identify implications and potential business impacts.

Requirements

• Bachelor's degree in marketing or related field.
• 7+ years of digital marketing, marketing strategy, and/or new product commercialization experience with a proven track record of results.
• Experience in e-commerce marketing communication development and digital storytelling.
• Experience in developing and deploying integrated marketing campaigns.
• Experience in marketing campaign development and supporting new product launches.
• Ability to develop and present compelling PowerPoint presentations.
• Ability to distill data and complex business issues into effective storytelling.
• Manage, coach, and develop direct reports as well as lead cross-functional teams.
• Strong attention to detail and ability to manage timelines and budgets.
• Ability to quickly learn new systems for project and asset management.

Nice-to-haves

• Strategic thinker able to connect strategy and tactical execution.
• Entrepreneurial courage and accountability.
• Creative problem solver.
• Knowledge of culture and trends.
• Excellent written and verbal communication skills.
• Digital mindset with experience in developing multi-channel/integrated campaigns.
• Responsiveness and strong follow-through skills.
• Resilient and able to work in a fast-paced environment.

Benefits

• Equal employment opportunity regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law.
• Pay transparency as part of diversity, equity, and inclusion efforts.