Senior Marketing Artist
About The Position
We are seeking an outstanding and experienced artist for the role of a Senior Marketing Artist to join our Zynga Studio One Marketing Creative Team, where they will focus on the creation of engaging marketing assets across Zynga’s portfolio. This artist can demonstrate a range of work highlighting their ability to build visually appealing content that entices and steers consumer behavior towards marketing goals. The Senior Marketing Artist should be able to deliver high quality, engaging designs & videos across a variety of styles on tight deadlines, working closely with other Designers, Product Managers, Producers, and Art Leads. You will be a key, hands-on figure in the overall design pipeline, collaborating with stakeholders to produce compelling content that engages audiences to install and play our mobile games worldwide.
Requirements
- Experience in a similar role (2+ years minimum)
- Understanding and experience working with casual mobile games
- Advanced knowledge of key creative software (Adobe Creative Suite) - Photoshop, Illustrator and After Effects
- Advanced knowledge of design principles such as color theory, typography, visual hierarchy, and more
- Strong proficiency in motion design, with a keen eye for pacing, timing, and visual storytelling.
- Proven expertise in motion graphics and 2D animation to create scroll-stopping video ads.
- Solid understanding of UA advertising and user motivations across different networks; familiarity with mobile gaming trends
- Experience working on live projects or products
- Comfort, enthusiasm and curiosity to learn and engage with AI tools for generative video/animated content, automated workflows and more
- A portfolio of recent work demonstrating your skill and breadth of experience
Nice To Haves
- JIRA experience desirable but not essential
- UA/digital marketing knowledge
- 3D software & Unity knowledge
Responsibilities
- Create new, original creatives, guided by feedback from the team and UA
- Use existing game art assets to create marketing materials, including display ads, game icons, screenshots, video ads, email campaigns, website visuals, and promotional content
- Identify new market trends and conduct creative analysis of competitor ads
- Work with the creative team to quickly conceptualize, implement, and iterate on compositions for deployment across digital marketing channels
- Take an active, hands-on role in helping to develop, maintain, and refine marketing art
- Help identify inconsistencies and opportunities for improvement within the creative process
- Be agile, take ownership of projects and responsibility quickly and efficiently to new demands, priorities or changes in direction
- Stay up-to-date with industry and Marketing trends along with emerging technologies that can continuously improve design skills and promote innovative ideas to the team
Benefits
- medical, dental, vision, and basic life insurance coverage
- 14 paid holidays per calendar year
- paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
- up to 10 paid sick days per calendar year
- paid parental and compassionate leave
- wellbeing programs for mental health and other wellness support
- family planning support through Maven
- commuter benefits
- reimbursements for fitness-related expenses
- 401(K) plan
- Employee Stock Purchase Program
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
