Senior Manager, Marketing Planning And Strategy- W...

$108,000 - $216,000/Yr

Walmart - Hoboken, NJ

Full-time - Mid Level

Onsite - Hoboken, NJ

General Merchandise Retailers

About the position

The Sr. Manager, Marketing Planning & Strategy at Walmart Connect (WMC) is responsible for developing and executing marketing initiatives that drive revenue for SMB sellers advertising on the platform. This role requires a strategic B2B marketer with experience in eCommerce, retail media, and ad sales, focusing on creating integrated marketing plans that enhance seller engagement and performance.

Responsibilities

• Understand product offerings and advertising best practices for sellers' success.
• Build annual marketing plans and execute integrated B2B marketing initiatives including case studies, presentations, emails, webinars, events, and sales collateral.
• Leverage data skills to craft compelling messages for the seller audience and influence decision-making.
• Act as a strategic partner to cross-functional stakeholders in Sales and Product Marketing.
• Implement systems and processes for efficient cross-functional collaboration and execution.
• Demonstrate resilience and drive accountability in challenging conversations.
• Help shape Walmart Connect's culture and goals by building strong relationships and trust.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 8 years' experience in marketing or a related field.
• B2B marketing strategy expertise with a proven track record of driving revenue at scale.
• Experience in building and executing integrated marketing plans.
• Functional knowledge of tools and technologies to optimize marketing efforts.
• Exceptional verbal, visual, and written storytelling skills.
• PowerPoint expertise is a must.
• Impeccable communication and organizational skills.

Nice-to-haves

• Master's in Business Administration or related field.
• Background in eComm/Retail marketing and/or ad sales marketing with tech companies or agencies.

Benefits

• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off benefits including PTO, parental leave, family care leave, and bereavement.
• Short-term and long-term disability benefits.
• Company discounts and Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Education assistance for associates and dependents.