Senior Manager, Global Product Marketing & Innovation

HP•Vancouver, WA

3d•Remote

About The Position

The Office Print Global Marketing organization is seeking an exceptional Senior Manager, Global Product Marketing & Innovation to lead the strategy, development, and execution of our cross-portfolio product marketing vision. This is a senior leadership role for a strategic innovator who thrives at the intersection of customer insight, market foresight, and creative excellence. This role sits at the heart of the business, owning the narrative that connects where the market is going with where our portfolio needs to be. You will lead a high-performing team of New Product Introduction (NPI) creatives and Product Marketing Manager (PMM) leads, shaping not just how we go to market today but how we innovate for tomorrow. The ideal candidate is deeply curious, strategically rigorous, and creatively courageous and sees the connection between a customer insight and a business-defining product decision.

Requirements

12+ years of experience in marketing, with a significant portion in B2B product marketing, category management, or innovation strategy.
Proven track record of leading cross-portfolio or multi-product marketing strategies at a global or regional scale.
Proven success driving product innovation from insight through to commercial launch, with measurable business impact.
Exceptional strategic thinking with the ability to connect long-horizon innovation thinking to near-term commercial execution.
Deep expertise in customer and market insights, both the craft of gathering them and the discipline of translating them into action.
Outstanding communication and storytelling skills, able to present complex ideas simply, persuasively, and with creative conviction to audiences from creative teams to C-suite.
Strong creative sensibility and genuine curiosity, someone who brings energy and imagination to both strategy and execution.
Sharp commercial instincts, with the ability to build a clear case for investment and demonstrate marketing's incremental contribution to business outcomes.
Proven ability to navigate ambiguity, manage complexity, and lead teams through change with stability and clarity of purpose.
Strong influencing and consensus-building skills across functions, geographies, and seniority levels.
A bias toward action and iteration over perfectionism, someone who creates the conditions for creativity to thrive through trial, learning, and momentum.
BA/BS in Marketing, Business, or a related field required.

Nice To Haves

MBA or equivalent postgraduate qualification strongly preferred.

Responsibilities

Own the cross-portfolio product marketing strategy for Office Print, ensuring consistent positioning, differentiated value propositions, and a coherent innovation narrative across the full product range.
Lead the definition and articulation of the multi-year category vision, translating market signals, customer insights, and competitive intelligence into a compelling and commercially grounded innovation roadmap.
Partner with R&D, product management, and business leadership to influence the 5–10 year product innovation pipeline, advocating for customer-centric development with precision insight and strategic conviction.
Identify white space opportunities across the portfolio and champion new product and market concepts that drive category growth and competitive advantage.
Partner closely with the Insights and Competitive Intelligence teams to ensure all marketing and innovation decisions are anchored in deep customer understanding and forward-looking market intelligence, translating research into clear strategic direction for the portfolio.
Build a culture of curiosity within the team, ensuring insights are not just gathered but actively debated, challenged, and transformed into action.
Champion the voice of the customer in all cross-functional forums, from product roadmap reviews to executive leadership discussions.
Develop and govern the messaging architecture across the Office Print portfolio, ensuring clarity, differentiation, and resonance from segment level down to individual product.
Lead the development of compelling portfolio narratives and value propositions that speak to the full B2B buyer journey.
Ensure consistency and strategic intent across all customer-facing content, campaign messaging, and sales enablement materials.
Set the standard for NPI excellence, defining the frameworks, processes, and creative ambition expected of every product launch.
Partner with channel marketing, commercial, and regional teams to ensure global strategies are locally activated with precision and impact.
Lead, inspire, and develop a team of NPI creatives and PMM leads — creating an environment where ambition, creativity, and rigour coexist.
Model and foster a culture of iteration and intelligent risk-taking: ideas are put into the room early, refined through collaboration, and made better through challenge.
Build robust succession pipelines and individual development plans that grow the next generation of marketing leaders within the organisation.
Serve as a senior marketing voice in cross-functional and executive forums, presenting the portfolio strategy, innovation roadmap, and performance narrative with confidence and authority.
Lead and contribute to recurring business and marketing reviews, owning the preparation of strategic narratives and the facilitation of high-quality discussion.
Manage a significant and complex marketing budget with strategic intent and financial discipline, ensuring investment is allocated against the highest-value opportunities.
Evaluate and optimise agency partnerships with a clear-eyed view of value, capability fit, and cost efficiency, balancing expertise with agile resourcing.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave