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About the position
The Sr. Mgr of Marketing is responsible for the long-term development of their products/category on a worldwide basis. This role will be integral in understanding the needs of brand, with a focus on haircolor; developing global products and launches along with being part of the development of the category strategy and long-term vision. This role will be responsible for initiating briefs of new projects, interacting with partners across R&I, claims, artwork teams, development and Drive countries, and following through product ideation to first production run.
Responsibilities
- Identifies consumer, salon, and technological trends globally
- Works with cross functional color team (digital, education and creative) to deliver product launches and dossiers
- Develops strong relationship with US Marketing Team and other Drive countries
- Generates ideas and concepts for products which are innovative and revolutionary to the professional salon industry
- Collaborates with Education, R&D, Corporate, Countries and Zones in refining new ideas and concepts
- Initiates new product strategies, including the positioning, formulation, packaging, media, merchandising, and pricing
- Conducts market research, focus groups, competitive analysis
Requirements
- College degree (BBA, BFA, BA, or AAS) in business or creative fields preferred. High school diploma required.
- Related Marketing experience, preferably with beauty industry. (5+ for Sr Mgr)
- Experience in hair color, hair care and/or hair styling marketing preferred
- Exceptional knowledge of professional beauty industry along with products and content that performs best is important.
- Proven experience in creating a consistent and comprehensive brand presence across multiple channels preferred.
- Exceptional attention to detail required
- Project management and planning skills required
- Ability to make quick decisions, problem solve and multi-task
- Excellent written/oral communication skills
- Strong interpersonal and communication skills required to effectively manage relationships with diverse international internal and external contacts
- Strong execution, leadership and consensus building/decision making skills.
- Computer literacy on Windows, MS Word, PowerPoint and Excel.
- Ability to travel domestically or internationally periodically (max. 25%).
- Language skills a plus.
- Ability to articulate clear business direction and strategies; to drive goals and objectives.
- Financial acumen to manage budgets for category specific executions required
- Knowledge of the fashion and beauty business preferred
Benefits
- Salary Range: $117,400.00- $167,300.00
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
