Senior Manager, Adoptions Promotions
American Society for the Prevention of Cruelty to Animals - New York, NY
posted 3 days ago
About the position
Are you passionate about animals and ready to use your marketing skills for a cause that truly matters? We're looking for a dynamic, creative, and driven individual to join our team and help spread the word about the incredible shelter dogs and cats waiting for their good homes. As Senior Manager, Adoption Promotions, you'll be at the heart of our mission to give these animals a voice and connect them with loving families. From crafting compelling social media campaigns to creating heartwarming adoption stories, you'll play a key role in saving lives and changing the future of shelter pets. If you're ready to turn your passion for pets into powerful marketing that moves hearts and drives action, we want to hear from you! Let's work together to make every tail wag and every purr heard!
Responsibilities
- Lead the development of creative, accurate profiles of adoptable animals by writing, and supporting others in writing, animal bios and coordinating with the Multimedia team, direct care staff, foster caregivers and volunteers to obtain photo and video assets for use in promotion.
- Serve as the point-person for Adopets, the Adoption Center's remote adoption and online animal listings system.
- Design, implement and lead promotional campaigns for the Adoption Center and its adoptable animals.
- Quantify and analyze the impact of promotions to continually improve their effectiveness in animal placement.
- Capture compelling content of animals at the Adoption Center and at off-site events for social media promotions.
- Attend Medical-Behavior-Sheltering (MBS) Rounds, acting as the 'promotions voice' in animal pathway discussions.
- Moderate the Adoption Center's Yelp and Google Reviews.
- Act as project manager for various communications and marketing-related projects.
- Assist Adoption Center leadership with copywriting and editing emails, internal memos, Workplace posts and more.
- Track and catalogue all 'happy tails' received by the Adoption Center.
- Conceptualize and create departmental content that promotes employee wellness and engagement.
- Work with the External Communications and Membership teams to create and approve talking points and online content.
- Support the Director, Administration with the oversight of all media-related items within the Adoption Center.
- Manage all web-related content for the Adoption Center.
- Support the Director, Administration, in the coordination and execution of Adoption Center and Kitten Nursery donor visits.
- Lead the discussion around difficult-to-place animals in Facebook groups.
Requirements
- BA, BS or equivalent or equivalent work experience.
- 3 years marketing/communications experience.
- 3 years professional marketing/communications experience required.
- At least 1 year of professional experience utilizing social media platforms.
- Experience tracking and analyzing data from marketing efforts.
- Experience in public speaking and willingness to speak in public required.
Nice-to-haves
- Experience in public relations.
- Basic photography and videography skills.
- Basic design skills and familiarity with design tools like Canva, Adobe Creative Suite.
Benefits
- Starting pay for the successful applicant will depend on a variety of factors.
- The expected hiring salary range for this role is set forth below and may be modified in the future.
