Senior Events Manager

Avalara•UNAVAILABLE, UNAVAILABLE

3d•Remote

About The Position

Avalara is looking for a Senior Event Manager to lead integrated event and field marketing programs that drive brand awareness, customer engagement, and pipeline growth. You will oversee a broad portfolio of experiences including industry conferences, trade shows, executive programs, customer events, partner activations, and regional field marketing initiatives. You will partner with Marketing, Sales, Finance, and Operations to deliver scalable programs that support our goals and enhance the attendee experience. You will report into the Director, Event Marketing. #LI-Remote

Requirements

5+ years of experience managing conferences, field marketing programs and corporate events
Experience leading complex event programs with ownership of budgets, logistics, timelines, vendor coordination, and onsite execution
Familiarity with event management, marketing, and procurement platforms such as Salesforce, Marketo, Cvent, purchase order (PO) and purchase requisition (PR) systems, or similar tools
Experience managing sponsorship deliverables, registration processes, agency and vendor relationships, and large-scale event operations
Experience tracking and reporting on event performance metrics, budgets, and operational outcomes to support business recommendations
Embracing AI as an essential capability
Experience using AI and AI-related technologies
Apply AI every day to business challenges - improving efficiency, contributing solutions for your team, our company, and our customers
Grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too

Responsibilities

Lead end-to-end execution of conferences, trade shows, field events, executive dinners, webinars, customer programs, and partner activations across multiple regions and business segments
Manage event timelines, budgets, operational processes, vendor relationships, and onsite execution plans to ensure program delivery
Oversee event logistics including registration management, staffing, travel coordination, shipping, sponsorship deliverables, lead retrieval, and post-event follow-up processes
Analyze event performance metrics including attendance, engagement, sourced pipeline, influenced revenue, and return on investment to provide recommendations for future programs
Support mentorship and guidance across the broader events team while helping strengthen operational best practices