Senior Event Marketing Manager

Federato

26d•$140,000 - $175,000

About The Position

Federato is seeking a Senior Event Marketing Manager to lead its field events program. This role is for a strategic and operationally strong event leader who can manage a diverse portfolio and influence how Federato is perceived in the industry. The Events team is innovative and aims to disrupt the event space. Events are a key growth driver for Federato, contributing to brand awareness, pipeline generation, and executive engagement. This position offers the chance to lead a high-impact program with autonomy and opportunities for innovation. The Senior Event Marketing Manager will be responsible for the strategy, planning, and execution of Federato’s third-party and field events, including hospitality experiences, executive roundtables, owned conferences, and webinars. The role requires precise execution, continuous portfolio improvement, quality enhancement, and the introduction of novel approaches to differentiate Federato in the market. This role is ideal for someone who excels at the intersection of strategy, execution, and creativity, and enjoys end-to-end program ownership.

Requirements

7-10+ years of event marketing experience, ideally in B2B SaaS or a related field
Proven ownership of complex third party and field event portfolios
Experience leading Tiered conference strategies and field programs
Strong strategic thinking with the ability to translate goals into executable plans
Exceptional project management and operational rigor
Confident negotiator with experience managing significant budgets and contracts
Deep understanding of sales enablement and pipeline support through events
Data driven mindset with experience using dashboards, metrics, and reporting
Highly collaborative communicator who can influence across functions
Strong creative instincts balanced with disciplined execution
Thrives in a fast paced, scaling environment with high ownership

Responsibilities

Functionally own Federato’s events program to lead strategy across multiple events
Own field event strategy including hospitality programs, executive roundtables, owned conferences, and webinars
Develop event strategies aligned to marketing, sales, and company goals
Build and evolve the annual event portfolio, identifying new opportunities and sunsetting low impact programs
Partner with sales, customer success, marketing, product, and executive leadership to shape priorities and program direction
Evaluate event opportunities and present clear, data backed recommendations
Own end to end execution across all third party and field events
Manage budgets, timelines, logistics, vendors, contracts, and run of show
Lead coordination with production partners, agencies, and external vendors
Negotiate sponsorships, booth packages, and vendor contracts with confidence and rigor
Maintain strong relationships with conference organizers and industry partners
Ensure consistently high quality execution across all programs
Act as the primary point of accountability for cross functional alignment on events
Lead sales and customer success enablement including pre event planning, onsite readiness, meeting coordination, and follow up strategy
Create clear processes, templates, and playbooks to scale execution
Communicate proactively and clearly with all stakeholders
Own reporting and performance measurement for the portfolio
Track KPIs including pipeline influence, engagement, attendance, lead quality, and ROI
Surface insights and recommendations to continuously improve program performance
Build and maintain a feedback loop across sales, marketing, and leadership
Elevate the portfolio beyond standard conference sponsorships
Introduce new formats, experiential moments, and differentiated sponsorship concepts
Challenge the status quo and continuously raise the bar for how Federato shows up in market