About the position
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture. Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins. Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self! We are seeking a self-motivated, collaborative Senior Customer Marketing Manager ideally in Miami or the East Coast to contribute as a strategic stakeholder on our customer marketing team. In this role, you will lead the development, execution, and optimization of our customer marketing campaigns designed to drive customer retention, expansion, and engagement across our solution portfolios. You will work cross-functionally with Customer Success, Solutions and Product Marketing, Sales, and Product teams to create impactful campaigns for our customers.
Responsibilities
- Develop and execute customer marketing campaigns to increase customer retention and expansion with product adoption, renewals, upsells, and customer engagement.
- Support new product and app launches by creating targeted activation plans for customers.
- Collaborate cross-functionally with Customer Success, Sales, and Solutions Marketing to identify key customer audiences and target message.
- Create comprehensive marketing plans that align with both business objectives and customer lifecycle stages.
- Work closely with Demand Generation to ensure campaigns are cohesive and integrated across both prospect and customer audiences.
- Manage the end-to-end campaign execution, including planning, timelines, content creation, enablement and performance reporting.
- Oversee campaign performance and continuously optimize based on data, A/B testing, and customer feedback.
Requirements
- Bachelor's degree in marketing, business, communications, or a related field.
- Experience in B2B enterprise SaaS customer marketing, demand generation, customer success, or similar role.
- Proven track record in creating and executing strategic marketing campaigns that drive customer success and revenue growth.
- Strong written and verbal communication skills with the ability to lead cross-functionally.
- Proactive and self-motivated, eager to take initiative, and driven by a passion for helping others gain clarity and understanding.
- Ability to think strategically, handle multiple projects simultaneously, and work under pressure in a fast-paced environment.
