Senior Customer Advocacy Manager

Dayforce

3d•CA$96,500 - CA$146,500

About The Position

The Senior Customer Advocacy Manager will play a leading role in building the program that places customer stories at the center of priority marketing initiatives. This person will lead the creation, execution, and measurement of customer advocacy and storytelling initiatives that drive brand awareness and revenue growth. They will be responsible for complex program management from ideation through execution, always looking to further grow and improve our output. The ideal candidate is an expert storyteller and understands what drives and motivates customers to speak out in support of technology partners. This person is comfortable working with C-level executives from some of the world’s most reputable brands, internal executives to ensure alignment across Dayforce teams, and cross-functional marketing partners. This person will be motivated to proactively build new relationships that convert into customer stories. Additionally, they will have a deep understanding of the complexities of working with customers’ communications and legal teams to ensure the timely approval and delivery of stories and projects.

Requirements

8+ years of marketing experience, with a specialty in customer advocacy (B2B/enterprise software experience highly preferred)
Expert-level proficiency in full-cycle customer story management, yielding highly polished public content
Proven track record of working effectively with customers and internal leaders at an executive level
Self-starter with the ability to manage and report on their own programs, and own a pipeline of concurrent customer projects
Past successes working with large brand customers to engage in customer advocacy, including ability to effectively navigate internal customer requirements
Ability to align customer stories to brand-level themes
High degree of organizational skill to seamlessly manage, track, and report on multiple projects simultaneously
Strong relationship builder and listener, who has exceptional written/oral, presentation, and deck-building skills
Technology tools: Experience with Salesforce, OpenAI, Microsoft suite, and more
Proficiency in English is required for this position as this role will regularly interact with English-speaking stakeholders, co-workers, managers and/or clients across the world.

Nice To Haves

Experience in the HCM space
A deep understanding of people-focused thought leadership themes and trends
In addition to Customer Advocacy experience, a broad marketing background in Product Marketing, Brand, Comms, Field Marketing, etc.
A deep understanding of how you can leverage AI in marketing

Responsibilities

Build and nurture relationships with key customers across a variety of levels, segments, geos, and industries, and act as the primary spokesperson for these efforts both internally and externally
Proactively seek out the best customer stories and executive advocates – in partnership with global sales and customer success – finding mutual value for both Dayforce and the participating customers
Lead high visibility content creation as it relates to customer videos and case studies, including using AI as tool to innovate in our programs
Bring customer voices into cross-functional marketing initiatives that include events, demand, brand, PR, AR, comms, etc.
Based on your learned knowledge of the customer base, align advocates to key initiatives throughout the year based on messaging priorities (campaigns, Dayforce Discover, brand activations, etc.)
Use existing methods and help develop new models to accurately track and manage a pipeline of customer projects
Improve utilization by creating content with post-production usage in mind, amplifying the content, then tracking and reporting on utilization to create a feedback loop
Creatively cultivate a new community of customer executives, through programs like the Dayforce Discover Executive Forum, the HCM Advisory Board, and other to-be-built executive programs
Travel up to 10% of the time for customer filming, Dayforce events, and more