Senior Content and Brand Strategy Manager

About the position

This is a fantastic opportunity for fully remote work that allows you to collaborate with a thriving and stable company, available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO. The salary for this role ranges from $80,000 to $95,000 annually. At Guidant Financial, we proudly offer multiple job locations as a fully remote organization operating in 15 states. To help ensure a smooth application process, we request that applicants submit their application for only one position to avoid receiving multiple notifications. Are you thrilled by the idea of supporting entrepreneurs nationwide as they chase their dreams of starting their own businesses? We envision a world where more individuals can achieve success in small business ventures. So far, our dedicated team has facilitated $5B in funding, helping launch over 30,000 businesses and contributing to the creation of nearly 125,000 jobs in the economy. We're making this happen through innovative funding solutions and the latest technology to assist entrepreneurs in starting and growing their small businesses. Our mission extends beyond just aiding entrepreneurs; we are committed to empowering our employees to have a meaningful impact on both our clients and their own careers.

Responsibilities

• Take the reins of our AI-driven content strategy, making sure it resonates with our brand vision and creative ethos.
• Craft and customize engaging multimedia content—ranging from videos and infographics to social posts and podcasts—to elevate interaction across various platforms.
• Produce visually striking assets utilizing tools such as Adobe Creative Cloud, Canva, Figma.
• Oversee a strategic editorial calendar, managing the flow of content from the initial idea to its final publication.
• Act as the creative steward of our brand, ensuring uniformity and narrative coherence throughout all content.
• Collaborate with and lead external creative partners, effectively integrating AI tools to enhance our outputs.
• Utilize brand research and audience insights to guide our content strategy and visual approach.
• Optimize creative workflows to consistently deliver high-quality, design-focused thought leadership.
• Ignite innovative storytelling on social media that embodies our dynamic brand identity.
• Support product launches and campaigns through integrated, visually captivating content strategies.
• Publish and manage content on WordPress, ensuring adherence to SEO and brand guidelines.
• Collaboratively work with external designers and social media teams to maintain visual harmony.
• Lead the development of concepts and manage video production, from scripting through to final edits.
• Track content performance and leverage insights to enhance creative strategies and elevate impact.
• Employ analytics and brand studies to continuously adapt our content and visual storytelling.

Requirements

• 5+ years of experience in design, video editing, and branding.
• A portfolio that demonstrates exceptional design, writing and visual storytelling.
• Proficiency with Adobe, Canva, Figma, and WordPress.
• Experience with video strategy, scripting, and editing is highly valued.
• Solid understanding of branding, social media dynamics, and digital content trends.
• Ability to work independently, take initiative, and thrive in a remote environment.

Benefits

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid Time Off of 3 weeks
• 11 Paid Holidays
• Flexible Work Arrangements
• Company provided equipment
• Award-winning culture
• Opportunities to connect with senior leaders
• Participation in company sporting events
• Inclusive work environment