About the position
This is a fully and permanently remote work from home opportunity with a growing and stable company available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO. The wage for this position is between $80,000 - $95,000 annually. Guidant Financial posts multiple job locations as a fully remote company operating out of 15 states. We kindly ask applicants to apply for one position to ensure a smooth process and avoid receiving multiple notifications. Are you excited by the thought of helping entrepreneurs across the country realize their dreams of building their own company? We have a bold vision of increasing the number of people who succeed in small business. To date, our team has put $5B of funding to use, helping launch over 30,000 businesses and creating nearly 125,000 jobs to the economy. We're doing this by delivering innovative funding solutions and building the latest technology to help entrepreneurs across the country start and grow their small businesses. Our purpose goes beyond supporting entrepreneurs - we want our employees to feel as empowered as our entrepreneurs to make an impact on our clients and their careers.
Responsibilities
- Take charge of our AI-driven content strategy across all business channels, ensuring it harmonizes with our brand vision and thought leadership.
- Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.
- Create captivating social media posts, visuals, and advertising creatives that align with our brand guidelines; experience with tools like Adobe Creative Cloud or similar design platforms is highly desirable.
- Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication.
- Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.
- Oversee external creative partners by assigning tasks, evaluating deliverables, and incorporating AI tools when applicable.
- Infuse insights from brand studies and other research into our content, positioning Guidant as a leader in the industry.
- Streamline content processes to ensure consistently high-quality thought leadership and successful brand rollouts.
- Promote innovative social media storytelling across all Guidant platforms.
- Plan and implement content strategies for product launches and events, aligning with our brand's evolution milestones.
- Publish and manage articles, ensuring they adhere to both brand and SEO standards.
- Work collaboratively with designers and social media managers to ensure all visual content reinforces our brand messaging and captivates our target audiences.
- Develop concepts and oversee the production of video content that effectively communicates key brand messages.
- Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.
- Utilize data-driven insights from analytics and brand studies to refine content strategies and boost business impact.
Requirements
- At least 5 years of experience in content placement, video editing, and branding is highly valued.
- Show us your exceptional writing skills through samples of your work.
- Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
- Experience with WordPress for posting articles is preferred.
- Background in video strategy, scripting, and editing would be beneficial.
- It is crucial to have a solid understanding of branding and the dynamics of social media.
- Thrives in an independent setting where you can take initiative and work autonomously.
- Committed to fostering an inclusive workplace where every employee feels valued, encouraged to ask questions, and empowered to share their voice.
Benefits
- Work with a team of smart, creative, fun and highly motivated people.
- Continue to learn with ongoing training, career pathing, and supportive leaders.
- Top benefits and perks including comprehensive health coverage (with free premium option), competitive salary, paid parental leave and a generous 401k match.
- Paid Time Off of 3 weeks and 11 Paid Holidays.
- Work from the enjoyment of your home office.
- Be part of Guidant's award-winning culture and have the experience to connect through coffee with senior leaders or hit a home run being part of our company sporting events.
- Be part of an inclusive work environment that gives employees a voice to speak up, be heard, and supported.
