Senior Community Manager- Marketing

Novo•New York, NY

1d•$155,000 - $170,000

About The Position

Novo is a rapidly growing series B fintech startup on a mission to increase the GDP of the modern entrepreneur by creating the go-to banking platform for small businesses (SMBs). We are looking for a Senior Community Manager who is equal parts strategist, writer, and hands-on operator. This role reports to the Director of Integrated Marketing and offers a unique opportunity to shape how hundreds of thousands of small business owners engage with Novo. The Senior Community Manager will own and lead the day-to-day engagement across our community channels, acting as the front line for how Novo shows up on brand social channels and in community forums. This includes leading social listening, moderation, and engagement to build Novo’s reputation.

Requirements

6–8 years of experience in community management, integrated marketing, or social/brand marketing for a consumer-facing or SMB-facing brand, ideally at scale.
Proven experience growing and engaging online communities across multiple platforms (LinkedIn, Meta, Reddit, Circle, etc.).
Strong instincts for tone, voice, and the dynamics of online culture. Ability to translate brand strategy and guidelines into a social tone of voice and narrative that cuts through the clutter and builds positive brand reputation.
Experience with owning social listening tools and content calendar publishing.

Nice To Haves

Customer-Obsessed: You champion the needs of small business owners inside the organization and inspire best-in-class, customer-first execution.
Endlessly Curious: You proactively seek inspiration from outside Novo—staying on top of internet culture, channel trends, creator dynamics, and emerging technology to up-level your work.
Builder’s Bias: You're energized by white space and comfortable working in test-and-learn mode. You’re comfortable with data, attribution, and qualitative signals and you turn metrics into action. You’re experienced at trying new tactics, gathering learnings, and iterating quickly.

Responsibilities

Own and lead day-to-day community operations
Manage the content calendar for Novo’s priority social and community channels, driving daily engagement, conversation quality, and customer experience.
Develop scalable processes, playbooks, and frameworks that uphold safety, trust, delight, and Novo’s distinctive brand voice.
Monitor community health, sentiment, and emerging risks, surfacing insights and opportunities for continuous improvement to the marketing team and broader business.
Demonstrate mastery of AI tools to streamline community operations, personalize engagement at scale, and accelerate content workflows.
Launch initiatives that grow participation, sentiment, and long-term community value
Develop and execute community-led programs — founder spotlights, AMAs, IRL meetups, ambassador cohorts, activations — that translate Novo’s brand and product story into resonant, customer relationship-building moments.
Partner with the marketing team to integrate community into broader brand and growth campaigns, ensuring community shows up as a cohesive, always-on extension of campaign activity.
Define community KPIs (participation, sentiment, advocacy, referral) and work with Data/Analytics to track performance, using insights to pivot strategies and maximize impact.
Test, learn, and scale: pilot new formats and platforms, gather learnings, and turn around go-forward plans at a steady pace.
Partner with the Creative team to maintain a high bar across all community-facing content and create work small business owners feel proud to be associated with.