Teknor Apex - Pawtucket, RI

posted 6 days ago

Full-time - Mid Level
Hybrid - Pawtucket, RI
Plastics and Rubber Products Manufacturing

About the position

This position is responsible for developing and executing channel marketing programs that align with Consumer Products (hose) division strategies. The successful individual in this role is would be a member of the Senior Hose Leadership Group responsible for establishing and executing strategies related to programming, pricing, and marketing.

Responsibilities

  • Develop marketing programs that exploit opportunities to increase placement of current and new products for our hose division (Consumer Products).
  • Assure that marketing elements such as packaging, merchandising, placement programs, promotions, pricing strategies, and terms are established to assure they align with specific channel requirements.
  • Assure packaging and merchandising specification meet customer specific requirements.
  • Grow product and brand awareness by maintaining and taking advantage of the latest marketing communication tools.
  • Attend high level strategic customer discussions and industry events to support sales organization in selling activities.
  • Maintain and update individual customer financial profiles for all customers. Assuring all programming elements are captured so that accurate assessment of future customer specific endeavors are considered.
  • Collaborate with New Business Development organization on discovery projects related to developing products that are outside of current garden hose category.
  • Collaborate with the supply chain group and Consumer Product Manager in identifying new supplier options related to product components, packaging and merchandising.
  • Review customer product complaints and assure these are resolved.
  • In collaboration with Senior Product Manager and R&D team, research end-user and competitive market environment to establish direction in the development of new products within the hose space.

Requirements

  • Knowledge of hose construction options and the market segment.
  • Solid understanding of packaging and merchandising construction methods.
  • Must have a working understanding of manufacturing process in order to collaborate effectively with Senior Product Manager, Manufacturing and R&D team.
  • Align new development efforts with the long-term strategies developed by the Consumer Products leadership organization.
  • Collaborate and unite internal and external resources to assure progression of all new product development projects from concept to commercialization.
  • 6 to 10 years of sales or marketing experience.
  • Four year degree or equivalent experience in a field of study such as business, accounting, engineering, etc.
  • Work requires the application of a variety of procedures, policies, and/or precedents used in combination. Frequently, the application of multiple, technical activities are employed; thus, analytic ability and inductive thinking are required.
  • Excellent communications skills.
  • Exceptional project management skills to assure projects are proceeding on-time.
  • Able to interpret research findings and create translation into new product solutions.
  • Must have strong financial acumen to perform cost benefit analysis on new and existing product mix.
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