Senior Associate Director, Community Marketing

Alzheimer's Association®•Tampa, FL

9d•Remote

About The Position

The Senior Associate Director of Community Marketing will play a critical leadership role in advancing marketing and communications strategies that strengthen the organization’s national brand while deepening local relevance across markets nationwide. This role sits at the intersection of national strategy and local market execution, helping ensure that enterprise priorities resonate authentically within communities of varying size, demographics and capacity. As the organization evolves its marketing and communications strategy toward a new tiered support structure, this leader will help shape and operationalize a new approach to community engagement—prioritizing strategic support for top media markets while recruiting and equipping volunteers and partners to promote strategic priorities in smaller and emerging markets. Specifically, the person in this role will work across Home Office and field marketing communications staff to 1) support field marketing communications, including development of best practices, processes and tools 2) build strong relationships with field leaders to ensure ongoing partnership and 3) establish and track KPIs to evaluate success. The ideal candidate is a collaborative marketer with experience across owned, paid and earned channels. We seek a change agent who builds trust across distributed teams and can translate national strategy into locally meaningful action. This position reports to the VP, Community Marketing and can be based in the Association’s Home Office in downtown Chicago or remotely within the lower 48 states of the US, with occasional travel as needed.

Requirements

Bachelor’s degree in Marketing Communications, a related field or equivalent experience
5+ years of progressive experience driving marketing and communications efforts at both the local and national level.
Excellent creative problem solving, communications, presentation and interpersonal skills.
Ability to lead and motivate, especially with staff in matrix reporting relationships and influence without direct authority.
High degree of computer literacy.
Ability and willingness to travel up to 20%, including some overnight travel.
Ability and willingness to work occasional evenings/weekends as needed for the role.

Responsibilities

Partner with national marketing and communications teams to adapt enterprise campaigns for community-level relevance and impact.
Apply a strong local-market lens to national initiatives, ensuring messaging, tactics and partnerships reflect regional nuances and audience needs.
Collaborate with colleagues across territories and chapters to align execution while maintaining brand consistency.
Identify opportunities to localize storytelling and grassroots engagement.
Serve as a key connector among marketing and communications and field leadership.
Build strong working relationships with colleagues across the country to facilitate alignment, knowledge sharing and scalable best practices.
Lead through influence in a highly matrixed environment, balancing enterprise priorities with local market realities.
Help develop, implement and refine a tiered support structure focused on prioritizing top media markets while enabling scalable volunteer support in smaller communities.
Develop frameworks, tools and playbooks that empower staff to execute campaigns with varying levels of support.
Create accessible guidance and training resources that enable volunteers to support local campaign activation confidently and consistently.
Identify scalable approaches for localized marketing activation across paid, earned, owned and community channels.
Evaluate market needs and recommend resource allocation strategies that drive engagement, revenue and impact.
Monitor campaign performance and community engagement metrics to identify insights, opportunities, and areas for optimization.
Use data and feedback from markets to inform future marketing strategies and operational improvements.