Senior Associate, Direct Recoveries Marketing (Hybrid)

About the position

Capital One, a Fortune Magazine '100 Best Companies to Work For,' is seeking an innovative Senior Associate to join our Customer Resiliency Marketing team building marketing strategies and leading creative development and execution. This role is responsible for translating audience insights into marketing plans, influencing and building testing agendas and collaborating with partners to execute campaigns. In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. Customer Resiliency is where excellence meets empathy -- with human-centric marketing and customer experiences, we generate value for our business and help our struggling customers succeed. If you enjoy staying connected to and helping customers, influencing agendas, growing as a marketer, and driving business results, this is the role for you.

Responsibilities

• Develop insight-driven marketing strategies that include campaign recommendations, testing opportunities and clear timelines.
• Conduct customer research studies to build organizational empathy and understanding for customers at the persona-level and customer experiences.
• Identify and build the case for new marketing and customer experience opportunities to pursue.
• Collaborate with channel & digital teams to deliver campaigns into the market.
• Write clear and concise test documents and test plans.
• Translate and communicate business goals into effective creative briefs.
• Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
• Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results.
• Collaborate with multiple partner teams and navigate/negotiate through a complex organization.

Requirements

• Bachelor's degree or Military experience
• At least 2 years in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side
• At least 2 years of experience in planning, executing and analyzing marketing programs
• At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks

Nice-to-haves

• Masters degree in Marketing, Business or Communications
• At least 2+ years of experience in marketing Financial Services
• Is a collaborative team player, able to effectively communicate with their team and partners as well as leadership and stakeholders with a tailored approach for all
• Has an 'ownership mindset' - a belief system that a person has accountability for the quality and outcome of their work

Benefits

• Comprehensive health benefits
• Financial benefits including performance-based incentive compensation
• Inclusive set of benefits that support total well-being