Senior Associate, Client Activation & Paid Social

About the position

The Senior Associate, Client Activation at Forbes is on the Client Activation & Social Sales team that will focus on delivering best-in-class paid social and lead generation campaigns - with a laser focus on optimization, advanced measurement, and innovation. This position will be responsible for executing client campaigns, and collaborating on best practices and optimization strategies within the social and lead generation channels. Our office operates as a remote and hybrid workforce, with in-person collaboration expected for certain roles. Based on the responsibilities of this position, a hybrid work schedule with one to two in-person collaboration days per week at our Jersey City, NJ headquarters is expected as needed.

Responsibilities

• Manage the execution of Paid Social programs for Forbes’ advertisers
• Monitor client programs to ensure contracted goals are met; manage platform costs, optimize for peak performance and ROI
• Develop post campaign reports, insights and stories
• Advance analysis of campaigns and real-time optimization processes
• Manage the execution of multi-channel lead generation campaigns for Forbes’ advertisers
• Work with the sales team to develop pre-sales social pitches, pricing and products for Forbes’ advertisers
• Assist the social team with pricing and go-to–market approach for Forbes’ social products
• Research social trends and bring to life in social-first opportunities for Forbes’ advertisers
• Provide assistance to the social team on monthly billings reports, daily pacing reports, etc.
• Assist with capturing social-first content including event operations, event coverage, editing social cuts, fostering relationships with clients and talent, posting on platforms in-real-time, etc.
• Assist social sellers with client communications, providing timely updates, and addressing inquiries.
• Develop and create media plans for social-only opportunities to support the sales team in securing advertising partnerships.

Requirements

• 3-5 years in social media, communications or marketing roles
• Hands-on experience with paid social platforms (Facebook, Twitter & LinkedIn)
• Hands-on experience with CapCut, Splice, or other video and photo editing software
• Hands-on experience with Adobe Express and Canva
• Ability to strategically analyze, identify and translate insights into effective strategies
• Excellent communication, presentation, collaboration and influencing skills
• Tech-savvy, organized, and creative individual who can strategically oversee client campaigns and effectively communicate to the internal and external teams a data story with a love for social media.
• Hands-on experience with digital marketing platforms - most importantly paid social - and best practices, quickly adapt to various forms of technology, and work well in a fast-paced environment.

Benefits

• Annual base salary range of $75,000 - $85,000
• Flexibility in work schedule
• Remote and hybrid work options