Senior Art Director

Comfrt•,

11d•Remote

About The Position

Comfrt is seeking a Senior Art Director to define, elevate, and scale the visual world of our brand. This is a role for a design-forward creative who thrives in a fast-paced, startup-like environment and understands how to translate brand strategy into emotionally resonant, commercially powerful creative across every touchpoint. You will own the creative vision and execution quality across multiple platforms—building community, driving engagement, and moving product.

Requirements

8+ years of experience in art direction or creative leadership within a lifestyle, fashion, or apparel brand
Proven experience leading seasonal campaigns, product launches, and brand storytelling across multiple channels
Strong background in DTC and digital-first environments (eCommerce, social, paid media)
Experience managing in-house teams, freelancers, and agency partners
Exceptional eye for typography, layout, color, composition, and visual storytelling
Strong experience directing photography, video, and digital content production
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Ability to translate brand strategy into cohesive visual systems and scalable creative frameworks

Nice To Haves

Understanding of CGI, motion, or AI-assisted creative workflows is a plus

Responsibilities

Own the development and execution of product launches, seasonal campaigns, and photoshoot concepts—from ideation through final rollout
Translate briefs and business objectives into compelling creative direction, pitch decks, mood boards, storyboards, and visual narratives
Direct photography, styling, CGI composition, lighting, materials, camera direction, and post-production
Ensure seamless execution across all channels (eComm, social, paid, email, influencer, retail)
Act as a senior creative voice in leadership conversations—presenting, defending, and evolving concepts with confidence
Lead the team in creating outstanding apparel graphic artwork aligned with brand vision
Actively participate in hands-on execution of graphics and product concepts
Utilize scripting, automation, and emerging AI technologies to streamline production processes
Champion workflow innovation to enhance productivity, quality, and scalability
Lead the ongoing evolution of Comfrt’s visual identity across campaigns, site, social, PR, activations, and product
Develop and maintain brand guidelines, visual standards, and creative systems
Oversee tone, typography, graphics, video, CGI, curated UGC, and commissioned content
Ensure consistency and cultural relevance across all internal and external creative outputs
Provide detailed feedback on email, web graphics, paid ads, homepage assets, and influencer deliverables
Collaborate with marketing, product development, and creative to establish clear timelines and deliverables
Partner with Creative and Product teams to calendarize, schedule, and staff shoots and special projects
Develop and optimize workflows to improve efficiency and cross-team collaboration
Clean up and maintain creative files, specifications, documentation, and SOPs to ensure organization and accessibility
Drive scalable creative systems that balance speed-to-market with design excellence
Perform ongoing creative QA across photography, CGI, animation, and digital assets