Overdrive Interactive - Boston, MA
posted 3 days ago
About the position
Overdrive Interactive is a Boston-based digital agency at the forefront of marketing innovation. We offer a comprehensive suite of strategic, media, creative, and technical services to some of the world's leading companies. Our dynamic work environment provides unparalleled opportunities for professional growth in cutting-edge online marketing, including digital advertising, search marketing, social media, mobile strategies, analytics, and more. As a Senior Account Executive at Overdrive Interactive, you'll be a key player in our team, serving as both an interactive marketing strategist and account manager. Your role will involve leveraging Overdrive's products and services to meet our clients' business objectives through a deep understanding of their market position, industry landscape, and competitive environment.
Responsibilities
- Cultivate and manage productive client relationships at all levels
- Provide strategic marketing leadership and advice to clients
- Develop and implement both short and long-term marketing initiatives
- Oversee project management for specific accounts
- Guide agency personnel to meet client objectives and expectations
- Manage account financials, including budgets, estimates, and spend tracking
- Analyze and communicate campaign performance to clients
- Prepare and present agency and client performance reports
- Collaborate with and manage cross-functional teams
Requirements
- 3-5 years of experience in an advertising or interactive marketing agency
- Extensive knowledge of online advertising techniques (Social Media, SEO, SEM, Email Marketing, etc.)
- Strong understanding of marketing analytics platforms and KPIs
- Experience managing junior staff and cross-functional teams
- Proficiency in project management and agency financial processes
- Excellent communication and interpersonal skills
- Proven ability to learn and lead a client's business
- Meticulous attention to detail
- Fluency in MS Office suite
Nice-to-haves
- Current Google AdWords certification
- Experience with Clients & Profits software
Benefits
- Comprehensive health and dental insurance
- 401(k) retirement plan with company match
- Paid vacation and holidays
- Long-term disability and life insurance
- Professional development opportunities
- Flexible spending accounts
- Vision care discounts
- Free healthy snacks
- Engaging office culture and events
