SAP iXp Intern - Customer Marketing

About the position

The Customer Marketing Intern for the US SMB Client Marketing team at SAP Concur will work closely with marketing managers and cross-functional partners to support and optimize key marketing initiatives aimed at engaging and retaining SMB customers. This is a hands-on role with real deliverables tied to active programs that impact customer satisfaction, loyalty, and revenue growth. This internship delivers real business value by advancing core customer marketing objectives that directly impact SAP Concur's success in the SMB market. The intern will work on high-priority campaigns and programs that influence customer engagement, adoption, retention, and expansion.

Responsibilities

• Assist in the execution of customer marketing campaigns, including email nurtures and customer webinars.
• Help manage logistics and deliverables for webinars, such as speaker coordination, audience engagement tactics, and follow-up communications.
• Contribute to the maintenance and updates of customer campaign calendars and content plans.
• Contribute to monthly performance reporting, helping to track key metrics such as email engagement, webinar attendance, and campaign ROI.
• Help maintain and organize the team's SharePoint page, ensuring materials are up-to-date and accessible to cross-functional stakeholders.
• Assist in building enablement materials, such as campaign summaries and performance insights, for internal sharing and alignment.
• Provide project management support for the SMB advocacy and customer reference program, including tracking participant onboarding, content deliverables (e.g., case studies, testimonials), and program expansion efforts.
• Collaborate with Customer Success and Sales teams to identify potential customer advocates and support the referral process into advocacy channels.
• Help coordinate internal communications to ensure alignment on advocacy efforts and success stories that can be leveraged across campaigns.

Requirements

• Education: Bachelors or Masters degree in a related field. Graduating Seniors/2nd Year Masters highly desirable.
• Eligibility: Must be currently enrolled, or recently graduated (start date must be within 6 months of graduation date) from a coding academy/bootcamp, apprenticeship, associate, bachelor's, master's or JD/PhD program.
• Desired skills / experience to be successful in this role: Previous internships or work experience during college pertaining to marketing would be ideal.