Sales Engineer (SW Michigan)

BALLUFF INC • Oshtemo Charter Township, MI

22d • Onsite

About The Position

Balluff is a global leader in sensor technology and industrial automation. We are committed to helping our customers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter and your impact is real. As a Sales Engineer at Balluff, you will be responsible for driving strategic growth by delivering automation solutions to key accounts. You’ll develop and maintain strong, value-based relationships across customer organizations while promoting Balluff’s comprehensive portfolio of industrial sensor and automation products. The territory for this role is Southwest MI, focusing on the Automotive industry and its associated products.

Requirements

• Bachelor’s degree
• 4–6 years of industrial automation sales experience
• Strong “hunter/qualifier” sales profile with a track record of winning complex, high-level negotiations
• In-depth understanding of plant-floor automation systems and architectures
• Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)
• Excellent written, verbal, and presentation skills
• Ability to work both independently and as part of a team
• Willingness and ability to travel extensively within the assigned territory
• Must reside within the territory (Kalamazoo, MI)

Responsibilities

• Execute strategic sales plans to generate consistent growth within your assigned account base
• Build value-driven relationships with customer stakeholders—from engineering and operations to executive leadership
• Present automation solutions that address customer challenges and generate measurable cost savings
• Use customer insights to tailor Balluff’s solutions and enhance competitive positioning
• Leverage appropriate distribution and fulfillment channels to maximize value and efficiency
• Collaborate globally with internal teams (engineering, sales, business development, marketing, and executive leadership) to support customer initiatives
• Communicate Balluff’s total cost of ownership advantages through compelling presentations and technical discussions
• Stay informed on competitor offerings and market dynamics to differentiate Balluff’s solutions
• Accurately track customer interactions and opportunities using SAP, CRM, and Business Warehouse tools

Benefits

• Competitive base salary + incentive program
• Company vehicle
• Comprehensive benefits package (medical, dental, vision, 401(k) match)
• Paid time off and holidays
• Training, development, and advancement opportunities
• Collaborative, innovative work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level