Retail Shop Operations Manager

Varsity BrandsMemphis, TN
Hybrid

About The Position

Varsity Spirit is seeking a Retail Shop Operations Manager with deep expertise in temporary retail environments, specializing in high-volume, event-driven sales and multi-location execution. The ideal candidate will have a proven ability to lead end-to-end retail operations across pop-up locations, delivering strong sales performance and elevated brand experiences. This role requires skills in merchandising, staffing strategy, and real-time operational management in fast-paced settings. The manager will be known for building high-performing teams, ensuring brand consistency, and driving continuous improvement through data-driven insights.

Requirements

  • Strong understanding of point of service (POS) systems for the retail space.
  • Ability to understand and analyze data.
  • Proven experience managing people including third part labor (3PL).
  • Strong fluency in Microsoft Excel along with other Microsoft Office programs.
  • Strong organizational skills and attention to detail.
  • Excellent verbal and written communication skills.
  • Ability to work independently and as a team.
  • Ability to multi-task and work efficiently.
  • Strong time management and attention to timelines.
  • Minimum of 5 years’ experience in retail
  • Minimum of 3 years’ experience in a leadership role

Nice To Haves

  • Experience with Shopify a plus

Responsibilities

  • Lead end-to-end operations for Varsity Shop retail locations, including pop-up, event-based, and campus storefronts
  • Execute retail activations aligned with competitions and brand initiatives, ensuring seamless setup, operation, and teardown
  • Partner with marketing, brand, and event teams to deliver cohesive and engaging retail experiences that amplify school spirit and brand presence
  • Drive revenue performance by optimizing staffing models and customer engagement strategies during peak traffic events
  • Monitor and analyze key performance metrics (sales, traffic, conversion, inventory turnover) to inform real-time decision-making
  • Ensure consistent execution of visual merchandising standards and brand guidelines across all Varsity Shop locations
  • Train and lead temporary retail staff, fostering a high-energy, customer-focused team culture.
  • Manage third party labor relationships to ensure operational expectations and level of execution are met.
  • Develop staffing plans to support high-volume event schedules, seasonal peaks, and regional demand fluctuations
  • Serve as on-site operational leader during events, quickly resolving challenges and ensuring smooth customer experiences
  • Conduct regular site visits to assess performance, support teams, and uphold operational and brand standards
  • Evaluate post-event performance, identifying opportunities to enhance future retail activations and improve profitability
  • Build and maintain strong relationships with venue partners, event operators, and third-party vendors
  • Drive continuous improvement of Varsity Shop retail playbooks, scaling best practices across regions and events

Benefits

  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!
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