Retail Media Analyst

$68,078 - $108,950/Yr

Continental Mills - Tukwila, WA

Full-time - Mid Level

Hybrid - Tukwila, WA

251-500 employees

Wholesale Trade Agents and Brokers

About the position

The Retail Media Analyst at The Krusteaz Company is responsible for planning, executing, analyzing, and optimizing paid search and display media across various eCommerce and Omni-Channel customers. This role is highly collaborative, working closely with Sales, Marketing, Brand Creative, and Digital Commerce Agencies to drive growth strategies. The analyst will report to the Sr. Manager Digital Commerce on the CPG Sales Team and will play a pivotal role in managing relationships with Retail Media Network partners and ensuring alignment with promotional calendars.

Responsibilities

• Lead, build, and implement paid search and display campaigns, continually optimizing to improve media performance.
• Own the relationship with all Retail Media Network partners, staying current with retailer requirements and best practices.
• Work with Regional Managers and Brand Marketing to align online digital activations with account promotional calendars and Brand priorities.
• Collaborate cross-functionally to create and approve digital on-site advertising creative according to best practices and promotional calendars.
• Use data-driven insights to drive decision-making to optimize investment and achieve goals and KPIs.
• Manage the Retail Media marketing budget related to key accounts for paid search & auction display strategies.
• Evaluate campaign results and communicate performance to cross-functional stakeholders.

Requirements

• Hands-on experience with Retail Media platforms such as Walmart Connect, Citrus Ads, Criteo, or Kroger Precision Marketing.
• Familiarity with Digital Commerce KPIs (ROAS, Share of Voice, etc.).
• Analytical aptitude with significant attention to detail.
• Tech-savvy, comfortable picking up new software and applications.
• Ability to work independently as well as in a team environment.
• Self-starter with the ability to work through ambiguity.
• Creative problem solver with a growth mindset.
• Ability to resolve issues and influence others.
• Flexible, with the ability to handle a changing environment and priorities.
• Commitment to continued self-development and learning.
• Ability to travel up to 10% of time.

Nice-to-haves

• Experience in CPG eCommerce or digital marketing on the brand or agency side.

Benefits

• Comprehensive medical, dental, and vision insurance
• 401(K) matching
• 3 weeks of paid vacation
• 10 paid holidays
• 1 paid personal holiday
• Company provided life insurance and disability insurance
• Flexible spending account
• Healthcare saving account
• Voluntary accident insurance
• Voluntary critical illness insurance
• Tuition reimbursement