Retail Experience Manager - Motorcycles - Dallas / Fort Worth

About the position

The Retail Experience Manager is responsible for the in-store execution of the motorcycle division's go-to market plans as well as growing both Motorcycle unit sales and parts, garments and accessories (PG&A) business within the assigned territory (Dallas Metro, Oklahoma, Arkansas, NW Louisiana). Through strategic partnerships with business units, Dealer Sales team and dealers, the REM is responsible for Motorcycle unit sales, PG&A revenue and stocking goals; Driving customer satisfaction, dealer and business unit profitability. The REM will also be responsible for in-store retail experience, including merchandising of wholegood units, branded accessories and apparel. The REM will execute in-store product and customer experience training, as well as support local and regional events and ensure dealers are compliant with brand standards. Ideal candidate must be located within 50 miles of the Dallas Market area.

Responsibilities

• Works with dealerships to meet division stocking and inventory goals of branded parts, garments and accessories inclusive of stocking and minimizing obsolete inventory
• Ensures proper in-store and online sales processes to maximize dealer PG&A profitability
• Solicits and maintains compliance of PG&A stocking profiles
• Optimize the buying experience through robust PG&A merchandising
• Develop and execute PG&A retail plans
• Lead showroom merchandising and accessorizing strategies to improve overall retail experience
• Communicates merchandising successes, opportunities and solutions to sales leadership and PG&A teams to drive results
• Drives sales and profitability through proper merchandising and overall presentation of motorcycles and PG&A within assigned dealerships
• Drive PG&A performance and profitability through implementation of a PG&A sales process
• Ensure product displays are set timely and correctly based on merchandising fundamentals and designated planograms
• Work with dealers to maintain proper inventory through the setting of appropriate stocking profiles
• Direct dealers to proper resources, communicate with internal partners, and escalate when appropriate to quickly resolve issues
• Lead customer first mindset across assigned dealer network
• Review customer satisfaction measurement tools and KPIs to understand strengths and opportunities
• Implement corrective and preventative procedures in store to ensure positive customer experience and dealer ratings
• Deliver training to dealer sales staff in critical areas of sales process and product knowledge
• Deliver training to improve dealer customer satisfaction in dealership
• Ensure dealer staff is current on required training modules
• Manage share of floor, wall and displays for each motorcycle brand
• Confirm proper point of purchase materials set in store and online
• Sell-in and monitors division branding requirements
• Supports the motorcycles field sales, events, and marketing teams in the planning and on-site execution of national, regional, and local sales events
• Cultivate positive relationships with dealership teams
• Maintain front-of-mind brand awareness and brand loyalty

Requirements

• Bachelor's degree in business, marketing, or a related field strongly preferred
• 2-3 years of business and/or retail experience required; Business to Business sales and Powersports industry experience preferred
• Working knowledge of dealer systems and processes and merchandising within a retail operation
• Ability to apply value selling principles and win through influencing
• Understanding, appreciation, and passion for the motorcycle industry
• Proficient in all MS Office software suites
• Demonstrated ability to communicate effectively, both verbally and in writing
• Must appreciate and maintain the highest level of customer service through relationship building and meeting commitments
• Works semi-independently while taking direction/advice from manager and senior team members

Benefits

• Competitive compensation including a market-leading profit-sharing plan
• Employee Stock Ownership Plan and discounted employee stock purchases plan
• Generous matching contribution to 401(k)
• Financial wellness education and consultation
• Comprehensive suite of benefits including health, dental, and vision insurance
• Wellness programs
• Paid time off
• Gym & personal training reimbursement
• Life insurance and disability offerings
• Paid volunteer time off through the Polaris Foundation