Retail Activation Specialist - South Los Angeles, CA
Inspira Marketing - Torrance, CA
posted 2 days ago
About the position
This role based in South Los Angeles,CA is responsible for executing sales and marketing programs in targeted grocery, mass/club, convenience, and chain liquor outlets. The role will be connected to the local distributor sales consultants and work directly with those sales professionals to plan, design, and execute activities that increase the rate of sale on Diageo US spirits brands at retail. You will leverage 3rd party marketing agencies, Diageo and CPWS personnel and functions to equip yourself with supporting brand assets to make a positive impact in your stores to the benefit of the shoppers, the retailer, CPWS and Diageo brands. You will be directed by key performance indicators and measured against those same outcomes: incremental in store activity, incremental sales performance by store and share gains versus the competitive set.
Responsibilities
- Responsible for the sellout performance of Diageo US spirits brands in a targeted set of chain outlets.
- Engage customers to plan, design and execute activities that will support sales outgrowth.
- Hand Selling on high volume days/times of day in selected outlets.
- Building impactful displays (in and out of section) to stop/engage and convert shoppers.
- Ensuring adequate stock levels are on shelf/on floor/in coolers.
- Planning, booking, and deploying in store consumer experiences.
- Ensuring on-pack and in store promotional materials are current and in adequate supply.
- Routinely surveying outlets using specific photo capture software and submitting those surveys on time and in full.
- Debriefing sales consultant partners on opportunities and risks in the store.
- Spotting in store promotional, display and activation opportunities and proposing Diageo Spirits brands as the solution.
Requirements
- A Bachelor's degree preferred or equivalent job experience in the CPG industry.
- A minimum of 5-6 years' experience in the beverage alcohol industry/hospitality preferred with two years' experience working in the off trade.
- Ability to travel a minimum of 25% of his/her working time, including up to 5-hrs driving time.
- Familiarity with and experience of the chain retail environment.
- Understanding of the regulatory environment in CA as it relates to Beverage Alcohol and the 3-tier system.
- Proven track record in building good relationships with customers as well as internal associates.
- Demonstrated ability to take the initiative to gather and use customer feedback.
- A self-starter and self-sufficient operator.
- Demonstrated diligence and ability to follow through on all commitments.
- Demonstrated strong oral, written, and interpersonal communication skills.
- Demonstrated ability to achieve performance goals with a minimum of direction.
- Computer literacy with the ability to use software applications including Microsoft Word, Excel and PowerPoint.
- Ability to use Business Information Tools including PowerBI, VIP and specialized customer tools.
Nice-to-haves
- Experience in the beverage alcohol industry.
- Experience working in the off trade.
Benefits
- Medical
- Dental
- Vision
- 401k with match
- PTO time
- Bonus eligible
