Rental Technology Product Marketing Consultant

Caterpillar Inc.•Irving, TX

3d•$112,710 - $169,060•Hybrid

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar is hiring a Rental Technology Product Marketing Consultant to shape the future of rental fleet technology—driving global strategy and adoption of machine control, payload, safety, and efficiency solutions alongside Caterpillar dealers and field teams. In this high-impact role, you’ll partner with Product Groups and Technology leaders to influence go-to-market strategy and NPI, turning customer insights into solutions that solve real-world challenges and deliver measurable value. Role Summary: The Rental Technology Product Marketing Consultant leads technology strategy and application support for the global rental field team and Caterpillar dealers, driving successful deployment and adoption of machine control, payload, safety, and efficiency solutions across rental fleets. This role partners with Product Groups and Technology teams to shape go-to-market strategies, deliver Voice of Rental and Voice of Customer (VOC) insights, and influence New Product Introduction (NPI) activities—including product configuration, subscription models, and competitive positioning—to ensure solutions effectively address customer challenges.

Requirements

Customer Focus: Aligns decisions to customer needs; develops tailored solutions that drive satisfaction.
Products and Services: Applies product and service knowledge effectively across varied customer scenarios.
Decision Making and Critical Thinking: Analyzes situations and delivers sound, data-informed decisions.
Negotiating: Drives collaborative, win-win outcomes with internal and external stakeholders.
Relationship Management: Builds and sustains strong, productive relationships with clients, vendors, and peers.
Technical Excellence: Applies technical expertise to solve complex challenges and deliver effective solutions.
Demonstrated experience with Caterpillar construction equipment, performance, and applications
Ability to translate technical solutions into customer and dealer value
Strong understanding of dealer operations and rental profitability drivers
Proven communication and stakeholder collaboration skills
Experience with 3D Grade Control, Payload, Safety tech, and VisionLink™
Background partnering with Caterpillar dealers/customers

Responsibilities

Serve as the SME for Caterpillar technologies to rental fleet (ie -machine control, payload, safety, connectivity)
Drive go-to-market strategy with Product Groups and Digital teams to deliver data-driven customer outcomes
Lead adoption and integration of connected technologies across rental fleets
Represent rental customer needs and influence product, NPI, and commercial direction
Identify pain points and deliver scalable, high-impact solutions across regions
Enable dealer teams through coaching and training on technology value and ROI
Track adoption and performance to optimize fleet productivity and outcomes
Identify and scale new technology-enabled growth opportunities globally