Regional Marketing Liaison

About the position

The Regional Marketing Liaison for IBJI will manage the marketing budget, referral program, and community outreach. Ideal for a personable candidate passionate about patient care, this role involves implementing local marketing strategies, promoting physicians, and increasing patient volume. The Liaison will visit physician offices, support sponsorship events, and also assist with marketing efforts in the South suburbs (Hinsdale, Joliet, Westmont, New Lenox, Western Springs) building strong ties with internal staff and community partners.

Responsibilities

• Increase patient referrals through community outreach to referring physicians, employers, and patients.
• Meet regularly with the staff and physicians of top referring groups to inform them of new services and collaborate on ways to effectively serve the referrers.
• Spend the first 90 days in the clinic 5 days a week in Westmont to establish and cultivate key relationships.
• Attend a monthly meeting at corporate offices located in Des Plaines.
• Outreach to the patient community to attend health fairs, conferences, and other events to strengthen brand awareness and increase referring sources.
• Act as a resource for troubleshooting issues that may arise.
• Engage physicians in the community who do not refer to IBJI consistently to increase appointment volume.
• Drive work comp referrals by reaching out to local employers and establishing formalized working relationships.
• Manage the local marketing budget and obtain approval for all invoices.
• Meet with accounting monthly to review previous months' spend and approvals.
• Update marketing posters and in-room exam collateral quarterly.
• Utilize a tracking system to record activities, contacts, and results.

Requirements

• Excellent written and verbal communication skills.
• Exceptional customer service.
• Owns a car with a good driving record.
• Friendly, enthusiastic, and positive attitude.
• Strong interpersonal skills, able to work well and communicate professionally with physicians, patients, and staff at all levels.
• Able to develop constructive and cooperative working relationships with others.
• Flexible with multitasking, decision making, and working in a fast-paced environment.
• Successful in developing marketing strategies and campaigns.
• Self-starter, highly organized with good time management skills and attention to detail.
• Strong marketing mind with an eye for creativity.
• Willingness to travel, work evenings and weekends when applicable.
• Bachelor’s degree (or equivalent) in marketing, business, communications, or related field.

Benefits

• Medical, dental, vision, life and AD&D insurance.
• Long and short term disability.
• 401k program with company match and profit sharing.
• Wellness program.
• Health savings accounts.
• Flexible savings accounts.
• ID protection plan.
• Accident, critical illness, and hospital benefits.
• Paid holidays and paid time off.