Skechers USA - Manhattan Beach, CA

posted 5 days ago

Full-time - Entry Level
Manhattan Beach, CA
Leather and Allied Product Manufacturing

About the position

The Public Relations (PR) Coordinator for the Skechers Lifestyle division assists in the development and execution of PR-related activations and initiatives which expand the impact of fashion and lifestyle footwear & apparel products, Skechers collaborations, as well as brand Ambassadors and the company's philanthropic efforts. This position would help to further expand the Skechers brand, specifically as it relates to the Lifestyle division and brand collaborations. This role also provides the Public Relations team with both administrative and operational support, ensuring the PR team remains organized while managing multiple projects at a time.

Responsibilities

  • Support and coordinate targeted pitches, specifically designed to secure placements, and create earned coverage opportunities for Skechers' Lifestyle divisions and collaborations.
  • Help build Skechers brand through press, as well as influencer seedings and partnerships when applicable.
  • Contribute to the development and execution of PR-related activations within Skechers Lifestyle divisions and collaborations by brainstorming ideas, providing input and feedback, etc.
  • Stay in-the-know of existing and emerging fashion and lifestyle trends to utilize in pitches.
  • Support the planning and execution of PR marketing campaigns, ensuring alignment with brand messaging and target audience.
  • Maintain a strategic and creative mindset when developing pitches, providing event support, and assisting in PR-related activations and initiatives.
  • Identify and execute brand integration opportunities for relevant fashion and lifestyle events or opportunities.
  • Coordinate the planning and execution of event logistics for Skechers Lifestyle divisions, including product and collaboration launches, Ambassador events, etc.
  • Identify and execute placements for Skechers' philanthropic efforts, including BOBS from Skechers brand initiatives and events.
  • Ensure documents and calendars are up-to-date to assist in PR forecasting and planning.

Requirements

  • Ability to work on-site in Manhattan Beach, CA.
  • Ability to multi-task and prioritize effectively.
  • Ability to work and collaborate amongst a team.
  • Exemplary organizational and time management skills.
  • Excellent communication skills (both written and oral).
  • Strong attention to detail.
  • Ability to work effectively in a dynamic, quick-moving environment.
  • Quick-thinking and proactive in sharing ideas, news, etc. with the PR team.
  • Working knowledge of popular culture and current fashion/footwear trends.
  • High-level proficiency in Microsoft Office (Excel, Word, PPT, Teams, etc.).
  • Proficiency with Adobe Photoshop and News Exposure.
  • Demonstrated interest in Public Relations.
  • Genuine and demonstrated interest in fashion, footwear, and fitness.

Nice-to-haves

  • 3+ years of experience fashion, lifestyle, or footwear PR experience preferred.
  • Previous agency or in-house experience preferred.
  • Established contacts in fashion, lifestyle, charity, footwear and TV media preferred.

Benefits

  • Annual salary range of $69,000-$75,000 USD.
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