About the position
Meta is seeking a Product Marketing Manager to join our team. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper. The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. The ideal candidate will have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as the capability to manage multiple concurrent projects and navigate ambiguity.
Responsibilities
- Drive market requirements and go-to-market plans for Meta's solutions across advertiser interfaces.
- Assess market needs and conduct research to influence new product development.
- Evaluate approaches to mitigate product risks.
- Own go-to-market strategy and identify opportunities to improve existing products.
- Collaborate cross-functionally to deliver results in a fast-paced environment.
Requirements
- 8+ years professional experience in technology or internet technology, strategic marketing, product management, or management consulting.
- Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives.
- Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
- Strong organizational and people skills with experience setting priorities, problem-solving, multitasking, and working independently in a dynamic environment.
- Effective communication experience with technical, business, and external stakeholders.
- Bachelor's Degree in Business, Marketing or Related discipline.
Nice-to-haves
- MBA or other relevant advanced degree.
- Experience in a product marketing capacity, partnering closely with product management, product marketing, and/or engineering.
- Experience independently leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative.
- Experience in the advertising/marketing space with online media related products.
