Product Marketing Manager

MRI Software - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Real Estate

About the position

As a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our solutions. You will be our chief advocate for MRI's platform strategy and data solutions in North America and create compelling stories that bring our vision to life across our cross-vertical go-to-market efforts. You will also be charged with crafting the strategy around the messaging and marketing for new launches. In your role as a Product Marketing Manager, you will be the expert in our buyers, how they buy and their buying criteria, as well as MRI's platform, MRI Agora, and related products, including MRI Agora Insights. You need to understand the technical but make it human: take complex ideas and turn them into tangible, impactful stories that resonate with our market, clients, and go-to-market teams. You're a gifted storyteller who constantly strives to refine and strengthen our messaging, positioning, and GTM tools. This is a very cross-functional Product Marketing role, and beyond working with stakeholders on other teams, you will consult with other PMMs to ensure our platform story and related products are central to our go-to-market efforts for the MRI Living, MRI @Work, and MRI @Work for Occupier business units.

Responsibilities

• Develop and maintain differentiated positioning and messaging for your solutions.
• Understand and document key business and technical benefits for buyers.
• Work cross-functionally with Product teams and Solution Leaders, Sales, Sales Enablement, and Marketing to ensure effective positioning, pitching, and closing deals.
• Communicate the value proposition of the products in your segment to GTM teams and develop sales tools that support the selling process.
• Serve as the Marketing lead for all new product launches, upgrades and releases in your segment.
• Develop Marketing launch plan with relevant team members, and project manage Marketing related launch activities.
• Provide input into demand generation and campaign planning for your segment.
• Advise on thought leadership content to support campaigns, including videos, white papers, eBooks, blogs, webinars and more.
• Develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment.
• Create content for and deliver internal training on new products and features, client-facing webinars and meetings.
• Leverage your research and knowledge to create compelling assets that support our vision in the market.

Requirements

• 2-5 years' experience in a Product Marketing role.
• Marketing or Product experience in a B2B SaaS environment required.
• Experience marketing software platforms strongly preferred.
• Strong technical acumen and a knack for storytelling.
• Experience leading go-to-market initiatives and informing demand strategies.
• Experience delivering sales training and webinars.
• Experience working closely with product management teams throughout the product development process.
• Experience in Salesforce, Pardot, Seismic, Klue, and PowerBI preferred.
• Experience in PropTech or real estate is a plus.

Benefits

• Health, Dental, and Vision Insurance Plan Options.
• 20 Days - Paid Time Off.
• 401K, includes matching & Roth.
• Flexi Any-Day (knock 2.5 hours off of your day 6 (six) times a year).
• 11 Paid Holidays.
• Tuition Reimbursement.
• Pet Insurance.
• Unique perks such as a wedding limo, giveaways, holiday-themed celebrations, service awards, and much more.
• Variety of community engagement opportunities & charitable donation matches.