Product Marketing Manager

$116,500 - $194,200/Yr

Cox Automotive - North Hills, NY

Full-time - Mid Level

North Hills, NY

1,001-5,000 employees

Wholesale Trade Agents and Brokers

About the position

The Product Marketing Manager for Dealertrack is responsible for developing and maintaining product marketing plans to drive awareness, trial, adoption, and growth of new and existing products and services. This role involves orchestrating marketing strategies across various functions and collaborating with internal stakeholders to align go-to-market strategies with product roadmaps.

Responsibilities

• Develops and oversees the product marketing approach for a suite of products, identifying positioning, value propositions, competitive comparisons, research and data insights, and target audiences.
• Develops positioning and go-to-market approach for new product launches and key product enhancements.
• Serves as day-to-day marketing contact to business partners and Product Readiness, Product Management, Sales, and Marketing teams.
• Leverages research, data, and insights to lead campaign plans, identifying target client segments, markets, and sales channels.
• Works with Sales and Omnichannel Marketing partners to develop and activate targeted campaigns, content, and collateral.
• Collaborates with internal and external communications teams to ensure key messaging is integrated across various communications.
• Coordinates the alignment of resources to support marketing functions.

Requirements

• Bachelor's degree in related discipline and 6 years of product, portfolio, or solutions marketing experience for a B2B or B2C organization.
• 1 year of experience in management or lead role.
• Balanced mix of strategic and executional capabilities.
• Demonstrated knowledge of digital, traditional and social media communications.
• Strong written communication, verbal communication, and presentation skills.
• Strong collaboration skills and customer-centric focus.
• Project Management and technical/analytical skills; able to manage multiple projects simultaneously.
• Ability to work with remote management and teams.
• Experience launching new products with specific goal alignment.
• Familiar with product development lifecycle.

Nice-to-haves

• Degree in Marketing, Advertising or Communications; master's degree preferred.
• Automotive experience is a plus.

Benefits

• 401(k)
• 401(k) matching
• Adoption assistance
• Bereavement leave
• Dental insurance
• Employee discount
• Health insurance
• Flexible time-off policies
• Comprehensive healthcare options
• Professional development and continuing education opportunities
• Inclusive parental leave policies
• Comprehensive fertility coverage
• Extra perks like pet insurance