Product Marketing Manager
About The Position
Join our Global Marketing team and play a key role in shaping how we position and bring our Lending & Leasing solutions to market. This is a highly strategic role focused on product marketing, messaging, and market positioning for a critical business line, with a strong emphasis on North America and the commercial banking sector. You will work at the intersection of product, sales, and marketing to clearly articulate the value of our solutions and drive market impact. We are looking for someone with direct experience in the Lending & Leasing industry who can translate complex capabilities into compelling, client-focused messaging and enable our commercial teams to win in a competitive market.
Requirements
- 5+ years of experience in product marketing, solution marketing, or B2B marketing within financial services
- Strong ability to translate complex financial technology solutions into clear, compelling messaging
- Experience supporting enterprise sales cycles and working closely with sales teams
- Proven track record in product positioning, go-to-market strategy, and competitive differentiation
- Excellent written and verbal communication skills
- Strong analytical mindset with experience leveraging market and customer insights
- Hands-on, collaborative approach with the ability to contribute to both strategy and execution
- Bachelor’s degree in Marketing, Business, or related field
Nice To Haves
- Direct experience in Lending & Leasing, loan origination, or commercial banking is strongly preferred
- Familiarity with CRM and marketing tools (e.g., MS Dynamics) is a plus
Responsibilities
- Own and evolve the value proposition, positioning, and messaging for Linedata’s Lending & Leasing solutions
- Translate product capabilities into clear, differentiated, and client-relevant narratives
- Develop messaging frameworks tailored to key segments within commercial banking and financial institutions
- Partner with Product and Leadership to define and execute go-to-market strategies for new releases and enhancements
- Support product launches with coordinated messaging, content, and enablement materials
- Ensure alignment across regions and teams on product positioning
- Equip Sales and Relationship Managers with high-impact, client-facing materials (pitch decks, use cases, competitive positioning)
- Help articulate business value and ROI in a way that resonates with senior decision-makers
- Act as a strategic partner to sales in refining messaging based on client feedback
- Lead competitive analysis and market research to inform positioning and strategy
- Incorporate customer insights and industry trends into messaging and product narrative
- Stay current on developments in lending, leasing, and financial services technology
- Develop high-quality product-focused content, including white papers, case studies, and solution briefs
- Support broader marketing initiatives with messaging and content aligned to product strategy
- Contribute to thought leadership that strengthens Linedata’s position in the market
- Partner with the broader marketing team to support campaign execution and demand generation initiatives
- Contribute to the planning and execution of industry events, trade shows, and webinars, ensuring strong alignment with product positioning and target audiences
- Support the development of event messaging, materials, and follow-up strategies to maximize impact and lead generation
Benefits
- health insurance
- retirement plans
- paid time off
- wellness programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
