Product Marketing Manager
About The Position
Accertify enables commerce by doing one thing extraordinarily well: pinpointing fraud. The company's Predictive Yes Platform helps businesses say yes to more - more good customers, more revenue, and more growth - without getting burned. It's a precise, confident, data-backed yes, made possible by joining signals across the entire customer lifecycle through unmatched data volume, layered AI-powered models, and a consortium approach that protects clients from bad actors spotted anywhere in the network while unlocking business with good actors verified anywhere in the network. With more than 10 billion transactions and over $1 trillion in commerce processed in 2025 alone, Accertify delivers the intelligence and precision that fraud and payments teams need to say yes confidently and enable growth. That's the More Yes difference. We are seeking a Portfolio Marketing Manager (PMM) with a strong background in B2B technology to help drive product adoption, revenue growth, and market differentiation. This role sits at the intersection of product, sales, and marketing, translating product value into compelling positioning, messaging, and go-to-market execution. The ideal candidate brings a proven track record in B2B product marketing, thrives in cross-functional environments, and can balance strategic thinking with hands-on execution.
Requirements
- 3+ years of experience as a Product Marketing Manager/Portfolio Marketing Manager in a B2B technology or SaaS environment.
- Proven experience owning product messaging, positioning, and go-to-market execution.
- Strong understanding of B2B buying cycles, personas, and sales-led or hybrid GTM models.
- Exceptional written, verbal, and presentation skills.
- Demonstrated ability to work cross-functionally and influence without authority.
Nice To Haves
- Experience supporting Sales and Revenue teams with enablement programs.
- Familiarity with competitive intelligence, win/loss analysis, and customer research.
- Experience working with global or enterprise audiences.
- Background in payments, fraud, SaaS platforms, or data-driven products (nice to have, not required).
Responsibilities
- Develop clear, differentiated product positioning and value propositions for B2B buyers across industries, personas, and use cases.
- Own core messaging frameworks and ensure consistency across marketing, sales, and customer-facing materials.
- Lead and execute go-to-market (GTM) plans for new product launches, feature releases, and enhancements.
- Partner closely with Product Management, Demand Gen, Content, and Sales to ensure successful launches and ongoing adoption.
- Create and maintain sales enablement assets including pitch decks, product one-pagers, competitive battlecards, FAQs, and use‑case collateral.
- Enable Sales, SDRs, and Customer Success teams with training and narrative support that improves pipeline conversion and deal velocity.
- Conduct market research, competitive analysis, and customer discovery to inform product strategy and messaging.
- Translate insights into actionable recommendations that influence roadmap prioritization and marketing strategy.
- Act as the voice of the market internally, aligning stakeholders across Product, Sales, Marketing, and Leadership.
- Support integrated campaigns across digital, events, content, and lifecycle marketing.
- Define success metrics for product marketing initiatives, track performance, and iterate to improve results.
- Analyze launch performance, adoption trends, and competitive shifts to continuously refine strategy.
Benefits
- Comprehensive Health Coverage: Access to medical, dental, and vision benefits that support your unique health needs, with options that vary by region to ensure localized support.
- Generous Time Off: Enjoy paid time off, holidays, and personal days to relax, recharge, and spend time on what matters most.
- Financial Wellness: We offer competitive compensation, performance-based rewards, and, where applicable, local retirement or savings plans, along with financial education resources.
- Professional Growth: Take advantage of training, learning opportunities, and career development programs designed to help you grow within the company.
- Wellness Support: Prioritize your health with access to mental health resources, wellness programs, and regional fitness or lifestyle perks.
- Family-Friendly Benefits: Balance work and home life with parental leave benefits and flexible work arrangements.
- Perks and Extras: Enjoy additional offerings, including commuter support, volunteer opportunities, recognition programs, and more, tailored to each of our global locations.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
