Product Marketing Manager

Electric

7d•$125,000 - $140,000•Hybrid

About The Position

The Product Marketing Manager will lead the strategy and execution for product marketing initiatives and partner go-to-market programs. This position collaborates cross-functionally with Customer Success, Sales, Partner and Marketing teams to create compelling marketing materials, drive partner adoption, and accelerate revenue growth through product positioning. This person needs to be a good writer with a proven track record of translating product insights into compelling content and positioning.

Requirements

5+ years of experience in a product marketing role in a SaaS or tech company
Experience with partner marketing, channel programs, and creating marketing materials for technical products and services.
Strong analytical and problem-solving skills, with demonstrated ability to leverage marketing data and understand partner ecosystems.
Excellent communication, written, and presentation skills, with the ability to create compelling content and influence outcomes across multiple stakeholder groups.
Experience creating product led, sales enablement materials
Proven experience leading cross-functional marketing initiatives across multiple departments.
Strong project management skills, with experience in agile marketing methodologies and ability to remove blockers quickly.

Nice To Haves

Technical proficiency and familiarity with marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce, etc) and partner portal technologies is a plus.

Responsibilities

Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
Manage product update communications to clients and prospects.
Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.