Unum-posted 1 day ago
Full-time • Manager
Portland, ME
5,001-10,000 employees

Unum is seeking a Product Marketing Manager to drive impactful product awareness and consideration through strategic marketing initiatives. In this role, you will craft compelling product positioning, messaging, and marketing strategies that highlight our unique value propositions. You’ll collaborate closely with product and go-to-market teams, while partnering with cross-functional marketing groups to develop sales materials and content that ensure consistent, engaging messaging across all channels. The ideal candidate is a strategic thinker with strong cross-functional collaboration skills, a deep understanding of market and customer dynamics, and the ability to translate complex product knowledge into a powerful market narrative.

  • Craft clear, differentiated messaging and positioning that sets our offerings apart in the market and aligns with customer needs.
  • Develop product marketing strategy based on market needs and business objectives that position Unum for growth.
  • Responsible for bringing products and value propositions to market through oversight and maintenace of high-impact sales and marketing materials such as pitch decks, demos, videos, one-pagers, and content
  • Coordinate and project manage across Marketing functional areas, ensuring consistent and compelling positioning across all marketing channels, aligned to strategic objectives
  • Work closely with the Product and Go to Market teams to develop deep understanding of product capabilities, shape feature positioning and provide input into the product roadmap
  • Coordinate with sales enablement teams to educate and empower field teams with selling material and strategies
  • Monitor and analyze marketplace dynamics, customer feedback, and competitive trends to inform product strategy and marketing decisions.
  • 5+ years of experience in product marketing, ideally within the Financial Services or Technology sectors; B2B experience preferred but not required
  • Proven track record in developing messaging, positioning, and sales enablement content that drives impact
  • Strong cross-functional collaborator with the ability to influence stakeholders without direct authority
  • Exceptional communication, storytelling, and presentation skills
  • Analytical mindset with experience leveraging market and competitive research to inform strategy
  • Skilled in relationship management and customer-centric communication, with a proven ability to build strong partnerships across internal teams and external stakeholders
  • Comfortable operating in fast-paced, dynamic environments with shifting priorities
  • Strong planning, critical thinking, and problem-solving abilities; able to use sound judgment and initiative to navigate challenges
  • Bachelor’s degree in marketing, business, communications, or a related field
  • MBA a plus
  • Award-winning culture
  • Inclusion and diversity as a priority
  • Performance Based Incentive Plans
  • Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability
  • Generous PTO (including paid time to volunteer!)
  • Up to 9.5% 401(k) employer contribution
  • Mental health support
  • Career advancement opportunities
  • Student loan repayment options
  • Tuition reimbursement
  • Flexible work environments
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