Product Marketing Consultant

SAP•Alpharetta, GA

6d•$90,000 - $198,500•Hybrid

About The Position

In this role, you will be a key driver of our go-to-market success by merging data-driven insights with strategic marketing execution. You will execute high-impact go-to-market strategies for key products, including the SAP Business Suite, by creating compelling content, shaping messaging, and enabling sales teams. You will develop and maintain critical analytics dashboards using SAP Analytics Cloud (SAC) to track performance, inform product launch decisions, and provide data-driven recommendations. You will directly support executive-level business reviews (MBRs & QBRs) by crafting the data stories and visualizations that guide strategic decision-making across multiple lines of business. You will pioneer the use of AI in product marketing, exploring new tools and practices to enhance our competitive analysis, content creation, and overall team efficiency, while sharing your findings with the broader team. You will collaborate closely with cross-functional teams (Product, Sales, and Customer Success) to identify market opportunities and ensure our product positioning resonates with customers and drives revenue growth.

Requirements

A strong background in marketing with a proven track record of contributing to key projects in a fast-paced technology environment, with experience gained through roles such as internships or contract positions.
Proven product marketing skills, including market and competitive analysis, content development, and go-to-market planning.
Hands-on expertise with analytics and data visualization tools, specifically SAP Analytics Cloud (SAC), with a portfolio of building dashboards that are adopted by individual contributors, managers, and executives.
Experience supporting senior leadership by preparing data and insights for Monthly and Quarterly Business Reviews (MBRs/QBRs).
A proactive interest and demonstrated application of AI in product marketing. You are an early adopter who actively explores AI's potential and enjoys sharing knowledge with your peers, perhaps through activities like internal newsletters or knowledge-sharing sessions.
A collaborative, helpful, and team-player mindset with an ability to communicate with clarity and respect.

Responsibilities

Execute high-impact go-to-market strategies for key products, including the SAP Business Suite, by creating compelling content, shaping messaging, and enabling sales teams.
Develop and maintain critical analytics dashboards using SAP Analytics Cloud (SAC) to track performance, inform product launch decisions, and provide data-driven recommendations.
Directly support executive-level business reviews (MBRs & QBRs) by crafting the data stories and visualizations that guide strategic decision-making across multiple lines of business.
Pioneer the use of AI in product marketing, exploring new tools and practices to enhance our competitive analysis, content creation, and overall team efficiency, while sharing your findings with the broader team.
Collaborate closely with cross-functional teams (Product, Sales, and Customer Success) to identify market opportunities and ensure our product positioning resonates with customers and drives revenue growth.