Gestionnaire des produits, Stratégie et Croissance E-commerce / Product Manager, E-commerce Strategy & Growth

Browns Shoes•Montreal, QC

83d•Hybrid

About The Position

As our new Product Manager, you will help shape and deliver the vision, strategy, and business outcomes for our e-commerce product. You’ll translate the multi-year roadmap into actionable initiatives, align cross-functional partners, and recommend initiatives that grow the channel. More specifically, you will lead the rollout of our consumer mobile app, launch our loyalty program, and evolve personalization across web and app. You’ll build and drive the execution plan and the rationale behind it, partnering closely with UX, IT/Engineering, CRM, Marketing, and Operations to ship, iterate, and scale adoption. Our ideal candidate is a fashion lover with a sharp eye for emerging e-commerce trends and a strategic operator who treats the product like a business, not a backlog.

Requirements

3–5+ years in Product Management, including 2+ years in a strategic/lead capacity.
Experience delivering consumer mobile apps from scoping and launch through post-launch iterations is strongly preferred.
Proven track record owning a product’s strategy and delivering measurable business outcomes.
Experience in Agile environments (influence without over-indexing on ceremonies).
Strong fluency in technical requirements (engineering background not required).
Deep customer empathy and executive-level communication/storytelling; decisive prioritization and comfort saying “no.”

Responsibilities

Own and communicate the multi-year product roadmap across web and mobile, align stakeholders on Now/Next/Later and clear trade-offs.
Treat the product like a business: Define success metrics, product KPIs (CVR, AOV, retention, return rate, fulfillment cost, channel mix) and analyze post-launch results.
Translate insights into actions: synthesize customer research, customer/store feedback, competitive scans, and analytics into clear problem statements and sequenced solutions.
Intake and triage stakeholder requests, then run outcome-driven prioritization (RICE/ICE) against value/effort/capacity; maintain a focused backlog and partner with Engineering/IT and Design to unblock delivery and ensure execution aligns to strategy.
Establish an operating rhythm (weekly dashboards, monthly reads, quarterly reviews) that turns data into decisions; maintain a transparent decision log.
Drive experimentation (A/B) with statistical rigor and quantify impact end-to-end (CVR, AOV, engagement, NPS, repeat rate, attachment).
Partner tightly with Marketing/CRM, Buying, Operations, and Stores on channel pricing/promo, merchandising, adoption, and go-to-market plans.
Ensure clear product briefs and experience briefs reflect the strategy and customer outcomes; uphold foundations for every release: quality, performance, accessibility, privacy/compliance, and analytics instrumentation.
Stay current on tech, e-commerce, UX, retail, and fashion trends—and translate them into clear strategic actions.
Ship the consumer app (MVP → v1.x): releases, app store readiness, identity, push/deeplinks, analytics; track MAU/DAU, installs, opt-in, retention.
Working with Marketing and CRM, drive channel (app) adoption.
Launch and scale loyalty: tiers, enrollment, rewards/redemptions, in-store enablement; integrate with POS/ERP, CRM/CDP, payments; track enrollment, activation, repeat rate, and lift.
Expand personalization across web and app (recommendations, targeted content, triggered messaging) and prove uplift (CTR/CVR/AOV, frequency, LTV).
Prioritize ruthlessly to hit milestones (MVP scope, privacy/compliance readiness, app store submission, pilot stores, phased rollout).
Coordinate change management with Stores and Customer Care (training, FAQs, support playbooks) to ensure smooth rollout and adoption.
Run post-launch reads and iterate quickly (A/Bs, holdouts); scale winners and trim what underperforms.