GlaxoSmithKline - Durham, NC
posted about 1 month ago
Full-time - Mid Level
Durham, NC
Chemical Manufacturing
About the position
The Product Manager for Cabotegravir at ViiV Healthcare is responsible for leading brand strategy initiatives for an established HIV treatment brand. This role requires a blend of creative problem-solving and data synthesis to navigate a complex healthcare landscape and drive brand evolution. The manager will collaborate with cross-functional teams to implement impactful strategies, ensuring the brand's voice resonates with healthcare professionals and stakeholders.
Responsibilities
- Partner with the Director of Brand Strategy to ensure impactful, cross-functional pull-through of the new brand strategy.
- Champion and be a guardian of the voice of the customer (insight).
- Synthesize upstream and downstream information into actionable strategies to bolster the brand.
- Lead an insights-driven, competitive HCP segment-specific content strategy.
- Assist in the development of professional creative concepts, strategies, and message development.
- Lead the optimization and share-out of the monthly brand health dashboard to leadership.
- Lead annual brand business planning.
- Liaise with the Access team, Portfolio team, and Global Brand partners.
- Partner with strategic leads at the brand's creative agency.
Requirements
- Bachelor's degree
- Minimum of 7+ years' experience in marketing, strategic brand consulting, market research, or business intelligence.
- Experience in preparation and delivery of executive-level presentations.
- Experience working with creative agencies of record (AOR).
Nice-to-haves
- MBA
- Experience with pharmaceutical marketing and copy approval process
- Strong business analytics skills
- Deep understanding of behavioral economics
- Strong communication (written and oral) skills
- Ability to navigate multiple stakeholder environments.
Benefits
- Comprehensive benefits program including health insurance, retirement plans, and paid time off.
